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PITTSBURGH— From fries to hashbrowns, HEINZ Ketchup and fried potatoes have always gone hand in hand. But for some reason, potato chips and HEINZ don’t always receive the same warm reaction. Today, the brand is settling the matter with a new, limited-edition offering: HEINZ Chip Dip – same unmistakable ketchup, but now with a wide-mouth jar, perfect for dipping potato chips.
Rolling out in time for National Potato Chip Day on Friday, March 14, the limited run will serve as a test and learn as the brand considers adding the jar offering to its permanent portfolio.
“Fries and ketchup have always been a beloved combination, but for some reason, the potato chip has long been overlooked,” says Keenan White, Senior Brand Communications Manager for HEINZ. “It truly makes no sense…as fried potatoes of any kind, they’re both equally deserving of being dipped in HEINZ Ketchup. Chip Dip is all about embracing fans’ irrational love for ketchup and giving them a new way to enjoy it.”
HEINZ Chip Dip is now available nationwide at www.HEINZChipDip.com (via Walmart.com) while supplies last. Designed to make trying the combo as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato chips.
