CINCINNATI — Herbal Essences is launching the new Papaya + Citrus Strength Collection in collaboration with Love Island’s Amaya, available at national retailers on June 26, 2026. The collection — a strengthening shampoo and conditioner built around a bright papaya-and-citrus scent — marks an extension of the brand's existing partnership with Amaya.
Meet the Inspiration
Some collaborations start with a mood board. This one started with the fans.
When Amaya joined forces with Herbal Essences for the "Scent Traps" campaign, the response was immediate. Comments flooded in asking for more: a papaya line, more Amaya, more of that bright, tropical energy she brought to everything she touched. The brand heard it loud and clear. This partnership deserved its own collection.
Amaya’s lively personality, her Dominican roots, and the “Amaya Papaya” nickname that followed her everywhere on Love Island made the direction obvious. The result is a scent that opens with sparkling citrus notes and settles into something warm, sweet, and bright, noticeable without being overpowering. A vacation in a bottle. From the first lather to the final rinse, the collection transforms the shower into a feel-good escape.
"I absolutely love this collection. It’s tropical, sweet, warm and a little extra – which is exactly my vibe," said Amaya. "Beyond the scent, these products leave my hair stronger, shinier and healthier after every wash. It’s no secret that Herbal Essences is my go-to for haircare, so this extension of our partnership just made perfect sense... This collab really feels like me in a bottle."
The Collection
The Papaya + Citrus Strength lineup centers on two everyday essentials, plus a limited-edition Amaya Papaya pack.
- Papaya + Citrus Strength Shampoo (13.5 oz, $6.99*): Gently cleanses while strengthening hair against damage and reviving its natural shine. Free from parabens and silicones.
- Papaya + Citrus Strength Conditioner (13.5 oz, $6.99*): Works alongside the shampoo to fortify strands and seal in a healthy-looking shine. Free from parabens and dyes.
- Limited-Edition Dual Amaya Papaya Pack ($12.99*, Walmart): Pairs the shampoo and conditioner in limited- edition packaging, each with a personal letter from Amaya Papaya. Available at Walmart and Walmart.com from June 27 through July 30, 2026, while supplies last.
All formulas are:
- Powered by jojoba seed oil and citrus peel oil
- Certified PETA cruelty-free, silicone-free, dye-free, and paraben-free
- Dermatologist-tested and pH-balanced
- Gentle enough for daily use on all hair types
The collection launches at national retailers and drugstores on June 26, 2026.
For more information, visit HerbalEssences.com and follow @herbalessences on social media.
