IRVINE, Calif. — HI-CHEW is expanding its U.S. lineup with the launch of the new Lychee & Raspberry Stick, the brand’s first dual-flavor stick candy in the U.S.
Available exclusively at Walgreens stores nationwide from May 1 through July 31, the new product features a tart raspberry outer layer and a sweet lychee center, all in HI-CHEW’s signature chewy texture.
The company said the flavor pairing is designed to appeal to consumers seeking adventurous, globally inspired candy experiences in a convenient grab-and-go format.
“The launch of the HI-CHEW® Lychee & Raspberry Stick is a bold addition that meets the evolving flavor demands of our consumers,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America. “By pairing the internationally beloved lychee fruit with the familiar raspberry profile, this new stick offers the perfect treat for those seeking adventurous, non-traditional candy flavors. Together with our refreshed packaging, this innovation reflects our continued brand evolution as we create a more modern, engaging experience that resonates with our core consumers, attracts new fans, and drives sustained growth.”
The launch also introduces refreshed packaging across HI-CHEW’s entire stick portfolio. The updated look features brighter visuals, enhanced flavor callouts, and more legible descriptions to improve shelf presence and modernize the brand’s appearance.
HI-CHEW plans to showcase the new flavor and updated packaging at the Sweets & Snacks Expo in Las Vegas, May 19–21, at Booth #5005. Attendees will be able to sample the new variety alongside existing flavors, including Strawberry, Mango, and Watermelon.
Following the Walgreens-exclusive launch, the company said the Lychee & Raspberry Stick will roll out through HI-CHEW’s e-commerce platform and additional retailers nationwide later this year.
The HI-CHEW® Lychee & Raspberry Stick will be available for purchase exclusively at Walgreens nationwide through August, with a broader rollout to HI-CHEW’s e-commerce platform and additional nationwide retailers to follow. The full HI-CHEW® portfolio is available on HI-CHEW.com and at retailers nationwide. To learn more about HI-CHEW®, visit HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).
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