IRVINE, Calif. – HI-CHEW, the immensely fruity and intensely chewy candy brand, has teamed up with FiiZ, the fan-favorite Utah-based specialty soda shop, to launch two limited-edition dirty sodas—Orange Creamsicle Drink and Frozen Key Lime Pie Drink—inspired by the HI-CHEW Dessert Mix. The collaboration marks HI-CHEW's exciting debut in the beverage space, transforming two refreshing summer flavors into unique, sippable treats.
Inspired by the vibrant tastes of Key Lime Pie and the new Orange Creamsicle, the HI-CHEW® and FiiZ collaboration reimagines these fan-favorite flavor profiles in an innovative new beverage experience. As the dirty soda trend continues to gain momentum nationwide, HI-CHEW and FiiZ are introducing two crave-worthy summer drinks that blend bold flavor with nostalgic indulgence, offering consumers a refreshing new way to enjoy the flavors they love in every sip.
The launch follows the recent expansion of the HI-CHEW Dessert Mix lineup, which welcomed Orange Creamsicle alongside returning favorites Key Lime Pie, Strawberry Ice Cream and Candy Apple. Now, two of the collection's most popular flavors are making the leap from candy to cup. Available exclusively at FiiZ locations nationwide from July 1 through August 31, the HI-CHEW x FiiZ drinks deliver a nostalgic, flavor-packed experience and everything a summer beverage should be.
- HI-CHEW x FiiZ Orange Creamsicle Drink: A bright, Orange Fanta-based sip created with ice cream purée and cream, topped with whipped cream and an Orange Creamsicle HI-CHEW. Creamy, citrusy and impossibly refreshing, this drink feels like summer in a cup.
- HI-CHEW® x FiiZ Frozen Key Lime Pie Drink: A frosty blend of ice cream, key lime and vanilla syrups, and topped with whipped cream, graham cracker crumbles, fresh lime and a Key Lime Pie HI-CHEW. Enjoy all the flavors of a classic summer dessert, reimagined as a cool, indulgent sip.
Both drinks are available on the menu at all FiiZ locations. The HI-CHEW Orange Creamsicle is available in 16oz - 44oz for $3.99 - $5.99 and the HI-CHEW® Frozen Key Lime Pie is available in 16oz for $5.99.
"At HI-CHEW, we are continually exploring new ways to extend our brand beyond traditional confectionery and create meaningful connections with consumers through unexpected experiences," said Teruhiro "Terry" Kawabe, Chief Representative for the USA and President & CEO of Morinaga America, Inc. "Our collaboration with FiiZ represents an exciting milestone as we enter the beverage category, leveraging the growing popularity of dirty sodas to bring our iconic flavors to life in a new format. By meeting consumers where culture and flavor intersect, we are creating additional opportunities for fans to engage with the HI-CHEW brand."
To celebrate the limited-edition collaboration, every HI-CHEW x FiiZ drink purchase beginning in late July will include an exclusive collectible sticker inspired by the two dessert-flavored beverages, available while supplies last. Fans can also follow HI-CHEW and FiiZ on social media for surprise giveaways and special promotional drops throughout the partnership.
"At FiiZ, we're always looking for new ways to surprise and delight our customers with creative flavor combinations and memorable drink experiences," said Scott Ball, president of FiiZ Drinks. "HI-CHEW is a beloved brand known for its bold, fruit-forward flavors, making them a natural partner for us. Together, we've transformed two fan-favorite dessert flavors into indulgent dirty sodas that capture the fun, nostalgia and excitement of summer in every sip."
Founded in 2014, FiiZ has grown to more than 70 locations nationwide with a "Your Drink. Your Way" philosophy. To learn more about FiiZ Drinks, visit FiiZDrinks.com, like us on Facebook, and follow us on Instagram (@fiiz_drinks) and TikTok (@fiiz_drinks). To learn more about HI-CHEW®, visit HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).
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