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FLORHAM PARK, N.J. – In celebration of the 90th anniversary of the Salonpas patch, the world’s No.1 Brand of Over-the-Counter (OTC) topical analgesics in the patch category, Hisamitsu cherishes the TE-A-TE culture. What lies beneath
TE-A-TE is compassion for loved ones, the starting point of Hisamitsu’s “patch treatment culture,” which has been emphasized since its establishment. Hisamitsu America is offering in-person and online product sampling events in the month of May.
In person sampling will occur over two consecutive weekends in the NY Metro area which include:
- The Japan Parade & Street Fair on May 11th, at West 72nd Street between Columbus Avenue and Central Park West in New York City from 11 am to 5 pm. The Japan Street Fair features authentic Japanese street food with activities including origami, calligraphy, and celebrity photo opportunities. Brand ambassadors from Hisamitsu America will be distributing the Salonpas Lidocaine FLEX Patch* at the Salonpas booth.
The Japan Parade, which starts at 1 p.m. on Central Park West at 81st Street, features special guests from Japan including the cast of Demon Slayer: The Stage. Hisamitsu America will also be participating with a float in the parade.
- Salonpas Day is celebrated every year on May 18th, which represents a day celebrating freedom from pain.
This year Hisamitsu America will be offering samples of Salonpas Lidocaine FLEX Patch at the City Challenge Race from 9 am to 1 pm at Essex Street by the Colgate Clock at the Hudson River Waterfront in Jersey City, NJ.
A second Salonpas sampling booth, near the Grove Street Path Plaza at 110 Newark Avenue in Jersey City, NJ, will be active from 10 am to 1:30 pm.
Salonpas Day falls on May 18th (05/18) because “Kori wo Iyasu,” which translates to “relieve stiffness” in Japanese, also contains references to the numbers 5, 1, and 8.
- Online Sampling – For pain sufferers unable to attend the in person sampling events, Hisamitsu America is excited to offer 80,000 OTC 1 count Salonpas Lidocaine Flex Patch* via its English and Spanish sampling websites at TrySalonpas.com and www.PruebaSalonpas.com while supplies last.
“Our in-person and online sampling initiatives highlight and reinforce our dedication to providing effective topical OTC pain relief solutions,” said John Incledon, president and CEO, Hisamitsu America, the marketers of Salonpas®, the world’s number one OTC pain patch brand1, #1 Doctor & Pharmacist Recommended Brand of OTC Pain Relief Patches in the US2. “Delivering pain relief patches directly to people on Salonpas Day is a proud tradition in the United States and across the world.”
The unscented Salonpas Lidocaine FLEX Patch, provides the maximum OTC strength 4% lidocaine available without a prescription in a thin, flexible, highly adhesive patch that contours to the body. It’s also the #1 selling new item in 2023 in the External Analgesics category.
Since its formation, the company mission of Hisamitsu has been to improve the quality of life for people around the world through R&D, manufacturing, and the sale of topical analgesic products. Hisamitsu’s culture focuses on spreading compassionate consideration to others.
