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CHARLOTTETOWN, Prince Edward Island, Canada — Island Abbey Foods Ltd. has entered collaboration deal in which its Honibe Honey Drop and the Honibe Honey Lozenges will be carried in all London Drugs stores and featured in samplings at some of the chain’s locations.
The Prince Edward Island-based maker of natural health products and specialty foods said Wednesday that it will be sampling its Honibe Honey Drop all-natural sweetener as part of a promotional program at 20 London Drugs stores. Demonstrations are scheduled to be held at the London Drugs stores on Oct. 19 and 20.
"We are excited to announce that we will be launching the world’s first pure dried honey products as a healthy alternative to refined sugar in our stores this month," stated Rob Felix, general manager for general merchandise at London Drugs. "The Honibe Honey Lozenges and the Honey Drop will be a great addition to our stores in Canada. We are happy to promote and carry another great Canadian brand on our shelves."
The Honibe Honey Drop is an individual serving (one teaspoon/5g) of 100% pure dried honey without any additives. According to Island Abbey Foods, the product is ideal for sweetening tea, coffee or any hot beverage and comes in 12-count packages.
Honibe Honey Lozenges contain 99.99% pure honey, with a small amount of naturally derived menthol and eucalyptus and no artificial ingredients, and are indicated for the temporary relief of sore throat and nasal congestion. The company said the lozenges are only 10 calories each (2.5 g), have no sugar added and come in blister packages of 10 lozenges.
Both the Honey Drop and the Honey Lozenges are conveniently sized for easy transport in pockets, cars, briefcases or purses, Island Abbey Foods said.
"As an Atlantic Canadian company, our new collaboration with London Drugs to carry our Honibe Honey Drop and the Honibe Honey Lozenges is something we are happy to announce," commented John Rowe, president of Island Abbey Foods. "London Drugs is a leader in natural health products and pharmacy retail, and therefore this is a great partnership for our Honibe brand of products. Our pure Honibe Honey Drop and Honibe Honey Lozenges are now available in all 75 London Drugs stores across British Columbia, Alberta, Manitoba and Saskatchewan, which greatly expands Honibe products availability to our customers."
