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NEW YORK – Hourglass, the cruelty-free luxury beauty brand, celebrates 20 years of innovation and creativity by paying homage to the place where the brand got its start – Barneys New York.
Barneys New York and Hourglass join forces to open the doors to a whimsical shopping experience designed and curated by former Barneys New York powerhouses Simon Doonan and Julie Gilhart. The limited-time concept store celebrates a diverse group of exciting fashion and beauty brands with exclusive items, Hourglass and Barneys New York collaborative products, along with inspiring programming featuring weekly events and influential guest appearances. The pop-up experience is underscored by the collaboration's commitment to uplifting the fashion industry through Hourglass’s partnership with the CFDA, which provides scholarship funds to rising talent and designers.
“Hourglass got its start at Barneys 20 years ago, as our very first retailer, catapulting our brand into culture,” said Carisa Janes, Founder & President of Hourglass. “It was the launch pad and champion for young designers, a place for discovery and creativity. As we celebrate 20 incredible years of business, we want to honor the spirit of Barneys and pay it forward for today’s designers through this unique pop-up experience and our partnership with the CFDA to support the talent of tomorrow.”
Timed to the start of New York Fashion Week, the Barneys New York and Hourglass pop-up shop at 14 Prince Street will bring industry leaders, designers, creatives and customers together for discovery and connection. The pop-up will feature a calendar full of events, as well as guest DJs, customization opportunities, industry panels and other exciting programming slated for the space. Hourglass makeup artists will also be onsite, offering the brand’s signature beauty services.
Taste, Luxury, and Humor Reign At The Barneys New York And Hourglass Pop-Up
“We’re pleased to celebrate Barneys New York legacy in partnership with Hourglass, Simon and Julie,” said Ber-tia Barron, SVP, Luxe Brands at Authentic Brands Group (Authentic), owner of Barneys New York. “Hourglass’s commitment to elevating the voices of emerging talent and their dedication to innovation perfectly captures the essence of Barneys New York and the qualities that made it the cultural institution that it is today.”
A Curated Shopping Destination Designed for Discovery
Esteemed fashion industry veteran and the former Fashion Director of Barneys New York Julie Gilhart, worked with Hourglass to hand select designers that bring a unique point of view to the pop-up shopping experience. This diverse curation of designers represents the energy of New York City fashion – expressive, forward thinking and boundary- breaking. The pop-up is the only place shoppers will find this eclectic group of designers together in one place.
Curated designer collections and drops from established and emerging designers, including 3.1 Phillip Lim, Agbobly, Altuzarra, anOnlyChild, AREA, Aubero, BATSHEVA, Christopher John Rogers, Colleen Allen, Collina Strada, Diotima, Eckhaus Latta, Elena Velez, Ella Emhoff, Frame, Gigi Burris, HEAD OF STATE, Hervé Léger, HOMMEGIRLS, Jonathan Cohen, Judith Leiber Couture, KHAITE, KidSuper, Luar, Marc Jacobs, MARIA McMANUS, Melitta Baumeister, Meruert Tolegen, Peter Do, Presley Oldham, Proenza Schouler, Rachel Comey, RENTRAYAGE, Ruben Toledo, SANDY LIANG, Sky High Farm Universe, TELFAR, Theophilio, Thom Browne, WHO DECIDES WAR, Willy Chavarria, Wiederhoeft, Zankov, Zero + Maria Cornejo, Zoe Gustavia Anna Whalen, will be featured at the concept store.
“There could be no better moment for a pop-up allowing all of us to have a memory of Barneys New York. It was a time when fashion was more free, fun and had less rules. It was an exciting place where a new brand could get its start. I’m grateful to Hourglass for remembering how they began at Barneys 20 years ago, and now celebrating the many different types of energic talent found in the fabric of New York City,” Julie Gilhart, former Barneys New York Fashion Director.
Captivating Customer Experiences
The wildly imaginative, former Barneys New York Creative Director, Simon Doonan brings a spectacular display of installations, creative merchandising and his iconic window displays, with photo-worthy moments and surprising elements adorning every corner.
“I am thrilled to bring the creative vision of Barneys New York to this special space. I hope that guests will be captivated by the design, interesting installations and creative merchandising of the products. Most of all, I hope that they will enjoy discovering new talent as they did with the legendary Barneys New York store,” said Simon Doonan, Former Creative Director, Barneys New York.
Freds Returns as an Elevated Coffee Bar
It wouldn’t be Barneys New York without Freds. The classic restaurant is reinvented as an on-the-go coffee bar featuring premium coffee and light snacks during the opening weekend from September 5th to September 8th, 2024. The commemorative Freds’s ceramic coffee cup in the iconic red will be part of the merchandise offering in the store for the duration of the pop-up.
The Hourglass Beauty Bar – Collaborative Products
At the center of the store is the Hourglass beauty bar, featuring two limited-edition, collaborative Barneys products – the highly coveted Ambient Lighting Palette and an exclusive Unlocked Satin Crème Lipstick Duo – with special- edition packaging designed by Barneys Book illustrator, Na Kim.
In honor of Hourglass’s 20th Anniversary, the brand is introducing a small batch, limited-edition fragrance named, XX - commemorating the last two decades of the brand. Hand numbered from 1 to 1,500, the fresh, green scent is a light fragrance with notes of honeysuckle, orange blossom and sandalwood.
This limited-edition fragrance, as well as the collaborative Ambient Lighting Edit Palette and Unlocked Lipstick Duo will be available exclusively at the pop-up and on HourglassCosmetics.com.
In addition to a full line-up of Hourglass’s favorite products, the Hourglass Beauty Bar also features exciting up and coming brands including REOME, Perfumehead, and AKT.
Supporting the Future of Fashion with the CFDA
To further support future creatives, Hourglass is partnering with the CFDA to identify some of the brightest rising talents. The brand is supporting the CFDA’s scholarship program and integrating them into the Barneys New York and Hourglass pop-up.
Hourglass Celebrates Milestone Anniversary and 20 Years of Innovation
As Hourglass celebrates 20 successful years of leading luxury beauty innovation, since the brands launch in 2004, Hourglass has launched a portfolio of iconic products, including the award winning and patent-pending Red 0 Carmine free lipstick, 30-time award winning Ambient lighting franchise and the purpose driven Unlocked collective, where a percentage of proceeds go back to support the Non-Human Rights Project.
