INDIO, Calif.— Plan B One-Step’s immersive brand experience, recently launched at NYLON House Coachella in partnership with Bustle Digital Group.
The activation aimed to educate and empower women through community and music and remind them of the facts they need to know: Plan B emergency contraception is legal and available in all 50 U.S. states. When taken within 72 hours after unprotected sex, it helps prevent pregnancy before it starts. (The sooner you take it, the better it works!).
Eventgoers created personalized album covers celebrating female empowerment, and every album creation triggered a monetary donation to local clinics supporting reproductive care access in underserved communities.
“There are always myths and inaccurate information circulating about Plan B, so we are always looking for new and innovative partnerships to break through the noise and misinformation. We were thrilled to partner with NYLON House at Coachella.” said Tara Evans, Vice President, Women’s Health at Foundation Consumer Healthcare (the makers of Plan B).
“Now more than ever, we need to get loud to make sure that women know the facts about Plan B so they can feel in control over their body and reproductive health. Plan B is an important backup birth control option available to all women with no ID or age restriction to buy. And we want to be clear about this, too – Plan B isn’t going anywhere.”
