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WAUKESHA, Wis. – HRG’s collaboration with Medipim to provide pharmacies, developers, wholesalers, and manufacturers comprehensive health, beauty, and wellness (HBW) product content in an information management application for the United States is now available.
The Medipim platform is powered by HRG’s robust HBW product content — which is continuously updated and cleansed — and includes:
- extensive back-of-package data,
- accurate package dimensions,
- curated categorization based on shopper behavior,
- consistent descriptions, and
- marketing collateral.
The platform also includes HRG’s high-quality multi-angle product images. With a variety of product views available, the optimal image for each application’s need can be found, whether it is print, digital in-store signage, or online.
Medipim’s approach to content delivery is engineered to accelerate the implementation of digital platforms. The PIM has an easy-to-use API. The user interface offers multiple options to filter by a range of search criteria. Subscription options can be tailored to client needs with customizable models designed to adapt seamlessly to specific data requirements whether the client is a small pharmacy, a large e-commerce platform, or a manufacturer using it to manage their brand identity.
“We’re excited to be the content provider of this product information management solution,” commented Dawn Vogelsang, president at HRG and majority owner. “Since its launch in 2012, Medipim has been the go-to resource for over 10,000 independent pharmacies worldwide, so they have a tried and trusted solution.”
