WAUKESHA, Wis. — As prescription reimbursement pressures continue to challenge independent pharmacies, HRG is introducing a new suite of front-end consulting and merchandising services designed to help operators strengthen profitability beyond the pharmacy counter.
The new 360° Front-End Advantage program gives independent pharmacies access to a menu of targeted services focused on improving front-end performance, customer engagement and store profitability. The offering stems from HRG's long-running 360° Store Assessment program, which provides a comprehensive evaluation of pharmacy operations, including store appearance, demographics, local competition, product assortment and merchandising strategies.
According to Angela Nicloy, HRG's director of marketing, the company saw an opportunity to make the assessment program more flexible and accessible.
"It was time to deconstruct the 360° Store Assessment into individual services, giving pharmacies a menu of options so they can choose the ones most beneficial for their store and add on as more time and resources become available," Nicloy said.
Among the new offerings, pharmacies can purchase access to HRG's IN.store Category Management Tools portal or subscribe to the company's monthly New Item Alert program. Independent pharmacies not already enrolled in the IN.store program through their wholesaler can access these resources quarterly or annually. [https://ha...ent-tools/]
Additional services available through 360° Front-End Advantage include:
- Space-to-sales analysis, offered in basic and advanced formats
- Point-of-sale data analysis
- Demographic research
- Micro front-end and drive-through-only planograms
- Merchandising 101 Playbook
- Marketing consultation services
HRG has served independent pharmacies for more than 45 years, specializing in front-end merchandising and category management. The company said the new service lineup is intended to help pharmacies position their stores as destinations for health, beauty and wellness products, creating new revenue opportunities as prescription margins continue to tighten.
With front-end sales playing an increasingly important role in overall profitability, HRG believes independent pharmacies can benefit from data-driven merchandising strategies and targeted store improvements that help attract shoppers and maximize sales across key categories.
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