TORONTO — Hydroxycut, America’s top-selling weight-loss supplement brand, has launched its latest innovation — Hydroxycut Hunger Control + Weight Loss Drink Sticks — now available nationwide at Walmart stores and on Walmart.com.
The new product leverages SlimBiome, a patented prebiotic and dietary fiber complex clinically shown to reduce hunger by up to 74% within 2.5 hours, providing consumers with an accessible, drug-free way to manage their appetite as part of a balanced lifestyle.
The launch comes as Hydroxycut research finds 44% of consumers identify as “cautiously curious” about GLP-1 weight-loss prescriptions, signaling growing interest in over-the-counter alternatives. “This innovation is the perfect way to kick off our expansion at Walmart, bringing consumers a science-backed, accessible solution for hunger control, while sitting alongside our full lineup of Hydroxycut favorites. Together, these products give millions of shoppers affordable, proven options to support their wellness goals as part of everyday life,” said Suleen Mak, vice president of brand and strategy at Iovate Health Sciences International Inc., Hydroxycut’s parent company.
Raza Bashir, chief innovation officer at Iovate, added: “With Hunger Control + Weight Loss Drink Sticks, we've harnessed the science of SlimBiome to deliver real, clinically validated appetite control in a convenient, drug-free format. For consumers who are GLP-1 curious, cycling off prescriptions, or simply seeking a sustainable long-term strategy, this product is a powerful alternative that supports results without compromise.”
Hydroxycut's Walmart lineup features its bestselling weight management solutions, including Hydroxycut Hunger Control, Hydroxycut Hardcore, Hydroxycut Ultra Shred Drink Sticks, Hydroxycut Pro Clinical, and more, to meet a wide spectrum of consumer needs.
The launch is supported by a 360-degree marketing campaign spanning national media, social activations, and influencer partnerships with Tara Henderson, Bailey Daugh, Madison Fisher, Amber Lancaster, and Heather McPherson, who will share authentic stories of how they incorporate Hydroxycut into their everyday wellness routines.
Hydroxycut products are now available on Walmart.com and in stores. For more information, visit www.hydroxycut.com or follow @officialhydroxycut on TikTok and @hydroxycut on Instagram.
