In this week’s Video Forum, Musab Balbale, senior vice president and chief merchandising officer at CVS Health, talks about the drug chain’s efforts to elevate the shopping experience for nonpharmacy merchandise. CVS’ evolving approach to such retail fundamentals as assortment, convenience and value; its increased emphasis on localization; and consumers’ reliance on technology — both in-store and online — are among the topics he addresses.
Video Forum: Musab Balbale, senior vice president and chief merchandising officer, CVS Health
New ways to bring the front-end experience to life.
Related
Video Forum: Nicholas Hall, Nicholas Hall Group of Companies, Part 1
Charting the trajectory of self-care.
Latest
Pharmacy coalition to congressional leaders: Enact PBM reform now to protect patient access and reduce Americans' drug costs
National pharmacy organizations warn Congress that failure to curb abusive PBM practices has escalated from an emerging threat to an unaddressed crisis for patients and pharmacies.
RxConnexion announces launch of RxConnexionTV
Officially launching on January 1, 2026, RxConnexionTV marks a historic milestone for the profession by creating a centralized media platform built by pharmacy, for pharmacy.
How Americans are really losing weight
From intermittent fasting to GLP-1s, Americans are rethinking how they lose weight—and what "healthy" really looks like.
Neutrogena rolls out two new prestige inspired Ultra Sheer sunscreens
New additions continue to raise the bar for high-performance daily SPF.