In this week’s Video Forum, Musab Balbale, senior vice president and chief merchandising officer at CVS Health, talks about the drug chain’s efforts to elevate the shopping experience for nonpharmacy merchandise. CVS’ evolving approach to such retail fundamentals as assortment, convenience and value; its increased emphasis on localization; and consumers’ reliance on technology — both in-store and online — are among the topics he addresses.
Video Forum: Musab Balbale, senior vice president and chief merchandising officer, CVS Health
New ways to bring the front-end experience to life.
Related
Video Forum: Dave Warner, KPH Healthcare Services
Kinney Drugs parent finds strength in diversification.
Video Forum: Ellen Kelsay, Business Group on Health
Examining health care through the lens of employers.
Latest
The self-care movement is driving the ear care category
Inside the growing world of aural wellness: tools, trends and technology.
Dollar Tree names Jocelyn Konrad EVP, Chief Retail Officer
In her new role, Konrad will focus on delivering what she described as “The X Factor” across Dollar Tree’s national store base.
GNC expands premium supplement selection with High Level Science partnership
Introducing two cardiologist-formulated products to nearly 1,000 stores and GNC.com as part of The Drop, GNC’s innovation platform.
Business Group on Health applauds CMS ACCESS model
Program tests better ways to pay for and deliver care to people with chronic conditions.