In this week’s Video Forum, Musab Balbale, senior vice president and chief merchandising officer at CVS Health, talks about the drug chain’s efforts to elevate the shopping experience for nonpharmacy merchandise. CVS’ evolving approach to such retail fundamentals as assortment, convenience and value; its increased emphasis on localization; and consumers’ reliance on technology — both in-store and online — are among the topics he addresses.
Video Forum: Musab Balbale, senior vice president and chief merchandising officer, CVS Health
New ways to bring the front-end experience to life.
Related
Video Forum: Elizabeth Karvonen, The Emerson Group
Future of Commerce event set for July in Boston.
Video Forum: Chip Davis, Healthcare Distribution Alliance
Strengthening the Pharmaceutical Supply Chain.
Latest
The CPG Guys: Health and wellness with Walmart’s Kevin Host
Kevin Host is the SVP of Pharmacy at Walmart and the current chair of NACDS (National Association of Chain Drug Stores).
Lilly to offer all approved doses of Zepbound (tirzepatide) single-dose vials through LillyDirect Self Pay Pharmacy Solutions
With the addition of 12.5 mg and 15 mg vials, all approved doses of Zepbound will be available in single-dose vials for $499/month or less, regardless of insurance status, under Zepbound Self Pay Journey Program.
2025 Meijer LPGA Classic for Simply Give raises $1.5 million to fight hunger and feed communities in need
Carlota Ciganda claims title with one-stroke victory.
SheaMoisture rolls out Yes, And campaign with NYC Magazine Pop Up stand
The campaign premiered with an ad during this weekend’s BET Awards, and continues with the Yes, And Newsstand Pop-Up taking place June 11–12 at Astor Place Plaza in NYC.