In this week’s Video Forum, Musab Balbale, senior vice president and chief merchandising officer at CVS Health, talks about the drug chain’s efforts to elevate the shopping experience for nonpharmacy merchandise. CVS’ evolving approach to such retail fundamentals as assortment, convenience and value; its increased emphasis on localization; and consumers’ reliance on technology — both in-store and online — are among the topics he addresses.
Video Forum: Musab Balbale, senior vice president and chief merchandising officer, CVS Health
New ways to bring the front-end experience to life.
Related
Video Forum: Sandra Hanna, Neighbourhood Pharmacies
Expanded scope of Rx practice benefits Canadians.
Video Forum: Tanvi Patel, Amazon Pharmacy
Harnessing technology to enhance the patient experience.
Video Forum: John Marraffa, Kinney Drugs
Regional chain succeeds in leveraging unique strengths.
Latest
VAB releases The Pharmacy, a comprehensive guide answering key questions in the pharma DTC category
Culmination of 18 months of industry bonversations delivers updated data and new insights on the pharma sdvertising landscape
KNAPP establishes robotics and AI innovation hub in Boston
The new business boosts the development of AI-powered robotics solutions for warehouse automation and intelligent fulfillment processes.
Ampelis introduces CORE7 nutrition drink mix for children
CORE7 for Kids was developed with individual ingredient amounts evaluated for growing children.
CRN challenges study linking caffeine to heart risks
The Council for Responsible Nutrition says a preliminary caffeine study cannot establish causation or quantify cardiovascular risks for consumers.