JELL-O unveils the JELL-OMETER: the world's first-ever device to quantifiably measure fan intensity

PITTSBURGH — JELL-O has introduced the JELL-OMETER, a first-of-its-kind device that transforms crowd noise, movement and excitement into real-time JELL-O Jiggles (Js), the new, official metric to measure the loudest and proudest sports fans.

Across the world, roaring crowds have generated measurable seismic activity. Fandoms and rivalries have been debated for generations — whose crowd is louder, whose arena shakes harder, whose energy is truly unmatched, and yet, it has never had an official measure… until now. At long last, the JELL-OMETER is giving sports fans what they've always deserved: proof of their diehard passion.

The JELL-OMETER, powered by proprietary plate-sensing jiggle technology, captures atmospheric sound pressure produced by the crowd’s energy and converts it into mechanical motion. The intensity of the sound is visible via the iconic JELL-O jiggle atop the device as it’s quantified in real-time on a scale of one to ten Jiggles (Js) – with a one equating to a microwave’s hum and ten as an earthquake rumble. While a traditional decibel meter tells you how loud something is, the JELL-OMETER shows you what that energy feels like, creating an interactive way to experience crowd intensity.

"As the inventors of the jiggle more than 125 years ago, we knew we had a unique opportunity to visually measure sound in a way no one else could," said Kathryn O’Brien, Head of Marketing for Desserts at Kraft Heinz. "With the JELL-OMETER, we’re bringing the iconic JELL-O jiggle to sports to give the fans something they’ve long waited for – the opportunity to secure bragging rights on who has the most passionate fanbase. The JELL-OMETER doesn't take sides. It just measures the madness."

Since hockey fans are no stranger to noise¹, the JELL-OMETER made its debut on April 3 at the New York Islanders game at UBS Arena. With every cheer, chant and fan eruption from puck drop to final buzzer, Islanders fans were the first to put their fandom to the JELL-OMETER test.

That was only the start. Now, JELL-O is putting the power in fans’ hands. If you think your team has what it takes to max out the JELL-OMETER scale, tell us where to bring it next by commenting on @JELLO across social media channels.

For more information on measuring fanquakes in jiggles and where the JELL-OMETER will show up next, follow @JELLO on Instagram and TikTok.