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Jelly Belly debuts clear gift boxes

Jelly Belly Candy Co. is introducing clear gift boxes containing specially curated selections of jelly beans in square compartments. The vibrant colors are visible through the acrylic packaging, showing consumers just what flavors are in store. The boxes will be available this fall in 1-Ib.

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FAIRFIELD, Calif. — Jelly Belly Candy Co. is introducing clear gift boxes containing specially curated selections of jelly beans in square compartments. The vibrant colors are visible through the acrylic packaging, showing consumers just what flavors are in store.

The boxes will be available this fall in 1-Ib. sizes featuring 20 flavors, and 2-lb. sizes with 40 flavors. Flavors include classic favorites such as buttered popcorn, juicy pear, sizzling cinnamon, and very
cherry.

The special 4-oz. Jelly Belly Love Beans 5-Flavor clear gift box will be available for Valentine’s Day. It will feature J five flavors: jewel very cherry, red apple, coconut, cotton candy and cinnamon.

In an industry-first innovation for confections, the shell of each Jelly Belly bean in this seasonal gift box is speckled with shimmering hearts to add a romantic aesthetic.

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