SUMMIT, N.J. —As the category leader in baby and children’s skin care, Kenvue Brand JOHNSON’S Baby is continuing to evolve its product portfolio to meet the expectations of today’s families—whether in stores, online, or in the everyday moments that matter most.
Building on decades of trust with parents, caregivers, and hospitals, the brand has refreshed several core formulations to better align with modern priorities. The updated products are designed to be even gentler and more skin‑compatible, while continuing to deliver the performance consumers expect—and at an accessible price point.
The result is a lineup of science‑backed, high‑quality products created to support delicate skin, made with what the brand calls “Pure Love.”
Enhanced Performance with a Gentler Approach
Key improvements across the reformulated portfolio focus on enhanced moisturization, soothing ingredients, and updated packaging. New lotion formulas now deliver up to 72 hours of hydration, helping draw in and lock moisture until the next bath.
All updated products remain hypoallergenic and pH‑balanced, with no added parabens or dyes, and are gentle enough for newborns. Select formulations now include aloe and Vitamin B5, ingredients chosen to help support soft, healthy‑looking skin while maintaining the brand’s long‑standing safety standards.
In addition to formulation updates, JOHNSON’S Baby has introduced refreshed packaging made with 50% recycled plastic, underscoring the brand’s sustainability commitments. The updated designs also feature a playful, kid‑friendly character on each bottle, giving the line a contemporary and family‑focused look at shelf.
“Generations of families have trusted JOHNSON’S Baby, and we take that responsibility seriously as the No.1 Choice of Hospitals in the infant care category," said Audrey Dorfman, US Head of JOHNSON’S Baby.
"We’ve updated our formulas to reflect modern parenting needs and advances in baby skincare while remaining committed to delivering the highest standard of safety and quality for baby. Because we know care routines are also bonding moments, our products are designed to help support meaningful connection between parent and baby. The result is science-backed, high-quality care that’s gentle and accessible for families,” she added.
Standout Products in the Updated Lineup
The reformulated portfolio includes several of the brand’s most recognizable products:
- JOHNSON’S Baby Pink Lotion – Clinically proven to provide 72 hours of hydration, keeping skin moisturized until the next bath.
- JOHNSON’S Baby Head‑to‑Toe Wash & Shampoo – Gently cleanses while protecting against dryness and leaving skin feeling hydrated.
- JOHNSON’S Baby Shampoo – As gentle to the eyes as pure water.
- JOHNSON’S Baby Bedtime Bath Wash – Leaves baby’s skin feeling soft after every wash and is made with NaturalCalm aromas to help soothe and relax baby before bed.
- JOHNSON’S Baby Bedtime Lotion – Moisturizes skin for up to 72 hours and features NaturalCalm aromas designed to help support a calming bedtime routine.
The refreshed JOHNSON’S Baby products are available at Walmart and Amazon, offering broad access for families nationwide.
