LOS ANGELES — JOYRIDE Day is the brand's annual event designed to drive excitement, digital engagement, and in-store traffic. On June 13, 2026, JOYRIDE hosted a 24-hour livestream hosted on YouTube on @ryan, with a fully integrated experience on a branded landing page: joyride50stateschallenge.com.
As part of the celebration, JOYRIDE attempted a Guinness World Record for “Most photos of people holding a bag of candy uploaded to Instagram within 24 hours.” Fans posted selfies to Instagram using #JOYRIDEDay2026 and geotagged their state. Each submission counted as a point for that state, and the state with the most selfies will win a limited-edition, state-inspired candy launched in mid-July via joyridesweets.com.
Event Results
Winning State:
o Idaho was crowned the JOYRIDE Day 2026 winner; state-specific candy details are below:
o Item Name: Potato Wedges
o Description: To celebrate our annual JOYRIDE Day, we attempted a Guinness World Record for "Most photos of people holding candy uploaded to Instagram in 24 hours." The state with the most selfies posted would win its very own custom candy and this year, Idaho took the crown.
We dreamed up a candy inspired by the state's most iconic vegetable and flavored it with Idaho's official state fruit, Huckleberry. These irresistible bite-sized gummies are chewy and packed with bold flavor. Thanks for showing up big for JOYRIDE Day 2026, Idaho!
Guinness World Record:
o JOYRIDE achieved the Guinness World Record with 11,495 approved photo submissions.
o The #JOYRIDEDay2026 hashtag was used over 31.8K times.
§ The gap between hashtag usage and approved submissions comes down to a few factors:
· Usage before/after campaign period
· Reels and Instagram Stories weren't counted since they didn’t meet GWR guidelines
· Instagram's API only exposes a portion of hashtag activity to third-party tools, so the final count reflects a platform limitation, not a tracking error, and there's no automated way to capture the rest.
· Livestream:
o Total Views: 2.6M+ views
o Peak Viewership: 24K+
o Average Concurrent Viewers: 12.4K+
o Total Engagements: 3M+
o Links:
§ JOYRIDE Day 2026 24-Hour Livestream
§ IT’S TIME TO FACE THE ENDER DRAGON
§ 24-HOUR LIVESTREAM FINAL STRETCH!
o Celebrity Cameos:
§ Airrack
Community:
o JOYRIDE hosted tryouts for “State Captains,” where JOYRIDE fans could submit a video audition explaining why they should be their state’s captain. Many of the captains JOYRIDE selected created state-specific Instagram pages to support the campaign:
o State captains have also stepped up organically, producing fun UGC content in support of the initiative:
§ State Captain Highlight Video
§ JOYRIDE Day Promo @dougandemmie
§ Cherry Berry Rope Music Video @jordanscottofficial
§ Drumming with Cherry Berry Ropes @dontabeats
§ Heely’s in Target @instalessanna
§ State Captain Unboxing @civilwarstann
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