STAMFORD, Conn. – Jumex announces the launch of Jumex Protein Shake. This new ready-to-drink protein shake line marks the company's official entry into the lifestyle nutrition category.
The launch gives Jumex Protein Shake™ immediate national scale through 2,942 Walmart stores across the United States and Walmart.com. Jumex Protein Shake™ combines 30g of protein per bottle with distinctive Mexican-inspired flavors that Jumex brings to the category.
Available in Mango, Churro Chocolate, and Vanilla Flan, Jumex Protein Shake™ offers consumers a flavorful alternative to the ready-to-drink performance nutrition shakes. The new line brings together 30g of protein, convenience, and indulgent flavor, helping transform the daily protein occasion from purely functional to richer, more indulgent, and genuinely satisfying.
"Jumex Protein Shake™ represents an important milestone in the evolution of our company and our brand," said Salvi Folch, Chief Executive Officer of Grupo Jumex. "For more than six decades, Jumex has been known for flavor, quality, and authenticity. With this launch, we are entering a large and growing category at national scale, offering consumers a differentiated protein beverage that brings together functionality, convenience, and authentic Mexican-inspired flavors."
The launch reflects Jumex's broader strategy to expand beyond its traditional juice and nectar portfolio into new categories, channels, and consumption occasions. As consumers increasingly seek products that deliver nutrition, convenience, and great taste, Jumex Protein Shake™ combines 30g of protein per bottle with the flavor heritage that has defined the Jumex® brand for generations.
"Protein has become part of everyday life for many consumers, but the category can still feel too predictable," said Carlos Madrazo, Country Manager, Jumex USA. "With Jumex Protein Shake™, we wanted to bring a protein shake inspired by Mexican flavors to the shelf. For us, it is about delivering 30g of protein while introducing distinctive flavors that reflect the Jumex brand's heritage."
Jumex Protein Shake is now available at Walmart stores nationwide and on Walmart.com.
