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BATTLE CREEK, Mich. – Kellogg’s Froot Loops fans can now show off their love of the cereal from head to toe with the new AWAYTOMARS/Froot Loops collection, debuting online today. Those who can’t wait to get their hands on the looks can visit the trunk show at the Kellogg’s NYC café from 5-7 p.m.
The unisex, limited-edition collection shows that when it comes to fashion, inspiration can pour in from anywhere – even a bowl of cereal. The collection’s 10 pieces were sparked by the fun spirit, colorful aesthetic and fruity taste of the iconic Froot Loops, new Wild Berry Froot Loops and everyone’s favorite wingman, Toucan Sam.
Nearly 700 designers participated in fashion pioneer AWAYTOMARS’ unique co-creation model to develop the collection’s hats, t-shirts, sneakers, hoodie, jacket and dress. From color-blocking a bomber jacket to look like Toucan Sam to designing a spacey sneaker print featuring purple Wild Berry stars, the AWAYTOMARS community concepted, developed and finessed each design, before the company created a prototype and manufactured the final pieces.
“So many of us have memories associated with colorful bites of Froot Loops, and through the power of our co-creation community, we quickly expanded our designs beyond the cereal’s bright red box,” said Alfredo Orobio, AWAYTOMARS founder. “Together, we found a way to infuse the fun, playful spirit of Froot Loops and tie the capsule to the full AWAYTOMARS Spring/Summer 19 collection, which is inspired by the visuals of early 20th-century silent movies.”
The AWAYTOMARS/Froot Loops collection is launching today as a preview to AWAYTOMARS’ Spring/Summer 19 collection, which will debut in Paris on Sept. 27. You can shop the entire collection at awaytomars.com/frootloops, and a limited number of items will be available at Kellogg’s NYC until they are sold out. The collection retails from $30 to $185.
This new partnership with AWAYTOMARS follows gear and accessories collaborations in 2017 to help fans rock “Whatever Froots Your Loops” – from sunglasses to bikes.
