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SKILLMAN, N.J. – Kenvue has announced the appointment of Penelope Giraud to the role of president, Skin Health & Beauty for Asia Pacific and Latin America, leading the strategic direction of our iconic portfolio of brands, including Neutrogena, Aveeno, and Dr. Ci Labo in the regions.
“We are very pleased to have Penelope join Kenvue in this critical role,” said Charmaine England, chief growth officer at Kenvue. “She is a seasoned beauty industry professional with deep expertise and an exceptional track record in growing culturally relevant global brands that are loved by consumers and dermatologists. Combined with her deep expertise in modern marketing, we are confident that her leadership will strengthen the growth trajectory of our iconic skincare and beauty brands in these key markets.”
“I am delighted to join Kenvue and have the opportunity to work on this beautiful portfolio of iconic brands,” said Penelope Giraud. “I am excited to get started with the teams on building an impactful strategy to enhance the brands’ footprint and progress growth, while delivering brilliant consumer experiences.”
She is joining Kenvue from L’Oreal, where she has spent the past 23 years focused on skincare and beauty, with strong expertise in dermatological skincare, health care professional engagement, marketing and digital strategies. At L’Oreal, Penelope led the global team responsible for the integration of the CeraVe® brand into the portfolio, defining a profitable and successful business model and best-in-class global digital and healthcare professional strategy that has resulted in the brand’s unprecedented growth.
Further, Penelope led the La Roche-Posay brand in the United States. Under her leadership, the brand became a Top 5 brand in the region and one of the fastest growing brands in skincare. Prior to joining L’Oreal, she spent time at both Danone and Nestle, in marketing roles of increasing responsibility in the food and supplements space.
