LOS ANGELES — Two months after its debut, Khloud Protein Popcorn, the protein-packed snack brand launched by Khloé Kardashian, has surpassed 2,500 retail doors nationwide. Already available at Target, Sprouts, and Thrive Market, Khloud will launch in Wegmans, Raley’s, and CIBO Express stores beginning in July, further expanding its retail footprint across both natural and conventional channels.
“Starting Khloud was about creating snacks I genuinely crave that don't compromise on flavor or nutrition,” said Khloé Kardashian, founder of Khloud. “The response has blown me away. We're not only seeing strong sales; we're seeing Khloud become a permanent part of shoppers' routines, which is exactly what we hoped for. I'm so happy that people are enjoying Khloud as an easy and delicious way to get extra protein!”
According to the company, that response includes sellouts at key locations, early sales that beat projections, and a 150% performance edge over comparable brands. Khloud has quickly emerged as a top performer in the salty snack category, gaining share from both mainstream and better-for-you competitors.
Available online via Thrive Market, GoPuff, and khloudfoods.com, Khloud Protein Popcorn is made from Nebraska-sourced whole-grain popcorn and delivers 7g of complete protein per serving. The snacks are non-GMO, gluten-free, kosher, and made without seed oils or added flavors.
The brand's rapid growth aligns with ongoing consumer demand for protein-forward snacks. According to the Health and Wellness Trends Database, 77% of U.S. adults consumed high-protein foods in the past year — a 22% increase since 2011.
As retailers continue to prioritize functional snacks, Khloud is positioning itself as a leader in the better-for-you category. It offers indulgent flavor and real nutritional value in one convenient bite.
For more, visit khloudfoods.com or follow @KhloudFoods on Instagram and TikTok.
