NEW YORK — Kiehl’s Since 1851, the iconic skincare brand rooted in New York City for 175 years, today announced the launch of its holiday campaign, “Gift Like a Local,” starring actress, singer and New York native Lea Michele.
The campaign invites New Yorkers and visitors alike to celebrate the small businesses, local landmarks and neighborhood traditions that make the city unique. Drawing on her deep connection to New York, Michele encourages consumers to support local establishments and discover meaningful holiday gifts inspired by the communities they call home.
“At Kiehl’s, New York City has always been at the heart of who we are,” said a Kiehl’s spokesperson. “With ‘Gift Like a Local,’ we’re celebrating the independent businesses and personal connections that make neighborhoods thrive while helping consumers find thoughtful gifts for everyone on their list.”
A Local’s Guide to New York City
As part of the campaign, Michele has curated a special Holiday Local’s Map, highlighting some of her favorite neighborhood businesses and institutions across New York City. The guide also features recommendations from Kiehl’s in-store Skin Pros, offering a collection of local destinations that embody the spirit and character of the city.
The map encourages residents and visitors to explore both beloved favorites and hidden gems, reinforcing the idea that the best holiday gifts often come with a local story.
Spotlighting Small Businesses
At the heart of the campaign is a celebration of the independent businesses that help define New York City neighborhoods.
Among the featured businesses is Elan Flowers, one of Michele’s favorite local florists. The business is highlighted in the campaign’s digital commercial and included on the Holiday Local’s Map. The commercial also features Christine, co-owner of Elan Flowers, putting a face to the neighborhood business and emphasizing the relationships that make local shopping meaningful.
The campaign also showcases &Sons, another longtime Michele favorite, offering consumers a personal glimpse into the places that have become part of her New York story.
Making Holiday Gifting Easier
To help simplify holiday shopping, Kiehl’s is partnering with Uber Eats to offer consumers access to Kiehl’s holiday gift sets through the delivery platform. During a promotional period in November, shoppers can receive 30% off eligible orders, making it easier to send thoughtful gifts, even at the last minute.
Expanding the Celebration Beyond New York
While the campaign is deeply rooted in New York City, Kiehl’s is extending the initiative coast to coast through a partnership with Los Angeles-based content creator Arnell Armon. Armon will spotlight the local businesses and community connections she values most, bringing the campaign’s message of supporting local communities to consumers on the West Coast.
The “Gift Like a Local” campaign is now live across digital, social and retail channels.
