LOS ANGELES — Kingswood Capital Management and Performance Investment Partners announced this week that they have entered into a definitive agreement under which an affiliate will acquire The Vitamin Shoppe from the Franchise Group. The transaction, which is expected to close later in the second quarter of this year, is subject to customary closing conditions and regulatory approvals.
The Vitamin Shoppe provides comprehensive nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brand partners, The Vitamin Shoppe offers high-quality products from its owned proprietary brands, including: The Vitamin Shoppe, Vthrive, BodyTech, BodyTech Elite, plnt, ProBioCare, and True Athlete.
The company conducts business through over 650 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners and via its website.
The new owners aim to fortify the business by investing in third-party brand relationships, research and development while upgrading the store fleet.
Kingswood Partner Michael Niegsch and PIP Partner Mark Genender commented, "We are excited to partner with The Vitamin Shoppe team and help them build upon the success the business has enjoyed over the last forty-eight years. We plan to make significant investments in the company’s third-party brand relationships, research and development across The Vitamin Shoppe’s owned proprietary brand portfolio, upgrades to the store fleet, and improvements to the omni-channel digital platform to deliver the best possible experience to customers. Further, The Vitamin Shoppe is the perfect partner for emerging and growing brands that can benefit from access to over 650 retail doors and The Vitamin Shoppe’s millions of loyalty members at a time in history when it is more important than ever for these brands to demonstrate success and traction in physical retail as well as online.”
