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KISS Products rolls out exciting new innovations in nail and lash collections for 2025

Empowering beauty lovers to create stunning, personalized looks with ease.

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PORT WASHINGTON, N.Y. —KISS Products Inc., the world's largest manufacturer and distributor of professional quality nail and lash products, has continuously set out to revolutionize the at-home beauty experience with an all-encompassing line of high-quality, fashion-forward, and affordable fashion nails and false lashes. The brand continues to encourage consumers to “bring the salon home,” promising a premium at-home salon experience that encourages beauty lovers of all levels to create one-of-a-kind looks from the comfort of their homes.

 "We’re so excited to kick off 2025 with game-changing innovations in nails and lashes. At KISS, we’re all about making beauty easier, faster, and more affordable, and these new products are designed to elevate your at-home routine like never before. Our team has worked hard to create premium, trend-forward solutions that make it easy to express your style with confidence. We can’t wait for you to try them and see how beautiful DIY can be," said Kristin Giarrusso, Global Marketing Director for KISS Products, Inc. 

NEW 2025 Innovations:

Nail

Salon X-tend LED Soft Gel System: Our groundbreaking gel nail extension system continues to get even better. Exciting new additions to the line, including a larger, stronger Pro LED Lamp ($14.99) designed for curing multiple fingers at once making for even quicker and more efficient results. The collection will also introduce a NEW Salon X-tend individual kit which has a stunning blue magnetic finish, Changed ($10.99) and a new Starter Kit with a beautiful glitter design, Idol ($22.99). The system is fully equipped with everything you'll need to create the perfect nail extensions at home. The full collection offers multiple styles in a variety of lengths and shapes, all offering a flawless, bubble-free finish that lasts up to 14 days.

 

 

Gel Fantasy Allure Glue-on Nails: Bringing the latest in 3D design technology, the NEW Allure Fantasy launches, such as MoonBeamGlide, and Space ($11.99) include a unique layered design effect and trending chrome finishes. The collection offers extreme shine, volume, and a gel top coating that keeps nails looking flawless for up to 14 days. The glue-on nails are durable, yet comfortable and apply in minutes so you can keep your nails flawless & on-trend!

 

Lash

Falscara Studio: A revolutionary new way to elevate your lash look. This new artistry kit offers a variety of under lash styles to create a cat eye, doll eye or classic eye look. Each kit features 3 wisps styles, 3 lengths and 3 band widths to mix and match to curate your customized signature look – such as XtraDelicate, and Petite Dainty ($29.99) . It also contains New InfuseBond infused with Biotin and Vitamin C, Water Resistant Seal, Bondboost infused with Green Tea extract, Hydro Cleanser, and a nonstick applicator. The wisps are extra lightweight, and consumers can stack them with ease.  Additionally, there are 9 different refillable palettes to choose for limitless DIY Lash Extension combinations from the comfort of your own home. 

 

 

Lash Atelier: A curated selection of salon quality lashes that makes customization easy - whether you are a beginner or an expert – Available in NaturalAnime, and Wet Lash ($9.99). With pre-mapped layouts, four lash types per kit including bottom lashes, and features like precision tweezers, a glue ring, and irritant-free adhesive, this collection allows for effortless application and stunning, long-lasting results—with up to 7 days of wear.

 

 

SUPERSTICK Lash Glue: Lock in your look with SUPERSTICK's ($5.99) ultra-strong 5-day Strip Lash Adhesive, and Gentle Formula 7-day Cluster Lash Adhesive - both waterproof and dermatologist-tested for safe extended wear. Infused with cactus and witch hazel extract, these easy-to-apply, quick-drying adhesives offer precision control, a gentle formula with no harsh odor, and secure hold for individual, cluster, or strip lashes in black or clear.

 

 

The KISS Nail & Lash Collections are now available online at kissusa.com and in mass retailers nationwide as of January 2025.

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