NEW YORK — Kiss Beauty Group, the global leader in salon-quality nails and lashes, proudly announces an exciting brand relaunch redefining what the at-home nail experience can be. It’s the NEW. MORE. BETTER. KISS—a bold new look, refined nail collections, and reimagined nail shapes that deliver improved comfort, fit, and confidence in every set.
For over 35 years, KISS has been synonymous with press-on nail innovation and quality. Now, KISS is taking its next step forward with a fresh visual identity that is easy for consumers to shop and gives them more nails than ever with 32 per kit for a better fit, celebrating individuality while providing premium comfort from pinkies to thumbs and every nail in between.
Ensuring the most personalized fit yet, KISS invested millions of dollars in research and development, extensively analyzing 4,000 unique nail shapes and gathering insights from more than 100,000 participants. The result: a new nail silhouette with a modern apex and an expanded size range that adapts to the natural nail bed, delivering a secure fit, seamless comfort, and up to 14-day wear.
To elevate the consumer shopping experience, KISS has curated its extensive lineup into three distinctive, personality-driven collections:
- CORE ($10.99 at kissusa.com, amazon.com, etc.): Signature styles from chic nudes and must-have shades to magnetic effects and a selection of French designs that keep up with your stunning wardrobe.
- CORE Color: Go-to for signature styles, featuring chic nudes & must-have shades in a variety of shapes & lengths
- CORE Design: The most popular designs and effects in the latest trending styles
- CORE French: Features a patented, chip-free, acrylic-infused technology that ensures long-lasting and durable wear. Styles include classic French nails, nude French designs, and French tips in trending colors
- Core Magnetic: A unique magnetic powder effect that gives a textured, velvety finish for a multi-dimensional look
- GLAM ($13.99 at kissusa.com, amazon.com, etc.): Next-level looks with embellished accents, sparkling jewel stones, luminous finishes, and sculpted 3D designs to amplify your style.
- GLAM 3D & Jeweled: Decorated with sparkling jewel stones and sculpted 3D designs that turn every moment into a statement
- GLAM Embellished: Salon-inspired finishes and effects in next-level styles. Featuring chrome, iridescent, magnetic, and jewel finishes, this collection offers a high-style look that shines from every angle
- ICON ($18.99 at kissusa.com, amazon.com, etc.): Big & bold press-ons decorated with radiant jewels, stones, glittering finishes, and 3D effects
- These reusable kits come with adhesive tabs and glue so you can keep enjoying the designs up to 3x
KISS is also offering retailer exclusive collections:
- DRIP ($15.99 at Ulta & Ulta.com)
- Press-on nails serving up the latest trends. Turn heads in one-of-a-kind magnetic effects, chrome designs, and 3D styles
- LUXE ($15.99 at Walmart & Walmart.com)
- Press-on nails offering custom-crafted designs you won't find at the salon. Enjoy statement-making jewel stones and multi-dimensional accents to enhance your style

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