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PORT WASHINGTON, N.Y. — KISS USA, the world’s largest manufacturer and distributor of professional quality nail and lash products, has been recognized with three top beauty awards for their product innovations in the lash category.
For its first ever Red Carpet Beauty Awards, InStyle interviewed hundreds of makeup artists about the products and tools they used and curated winners based on their absolute favorite looks of the awards season. The New Natural Collection was selected as the “Best False Eyelashes” for Ice Spice’s “Bronx Baddie” glam at the 2024 GRAMMY Awards, created by celebrity makeup artist Karina Milan.
imPRESS Press-On Falsies, the world’s first-ever no glue, one-step press-on underlash application, was awarded “Best False Lashes” for the Cosmopolitan Holy Grail Beauty Awards and “Best In Makeup – Lashes” for the Bella Magazine Beauty Awards. Winners of the Cosmopolitan Holy Grail Beauty Awards are tested by Cosmopolitan beauty staffers over a period of eight weeks and evaluated based on efficacy, ease of use, value and innovation. This is imPRESS Falsies 2nd year in a row of winning this award. Bella Magazine Beauty Awards are judged by a panel of beauty-experts after months of product testing for effectiveness and quality.
“KISS and imPRESS make it possible for everyone to lash by achieving salon-quality, affordable lash looks at home. It is an honor to be recognized by InStyle, Cosmopolitan, and Bella Magazine for these coveted awards,” says global lash marketing director, Kim Bremer. “Empowering beauty enthusiasts to ‘Bring the Salon Home’ is the KISS consumer promise, and we appreciate and thank our brand fans who make us a part of their beauty routines every day!”
