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NEW YORK – La Roche-Posay was the fastest growing skin care brand last year, according to NielsenIQ. The L’Oréal brand ranked first among 30 top brands based on dollar and unit sales growth (46% and 48% respectively) for full-year 2022 vs. full-year 2021.
La Roche-Posay has always been committed to pioneering life-changing skin care for all, powered first and foremost by innovation and education. Recommended by more than 90,000 dermatologists worldwide, the brand partners with them to stay at the forefront of skin care science research and to formulate safe and effective products that are dermatologist developed and tested. All La Roche-Posay products are developed using a strict formulation charter with a minimal number of ingredients and undergo stringent clinical testing for efficacy and safety.
“Thank you to our partners who have helped build and support the La Roche-Posay business. We deeply appreciate your hard work and dedication in helping La Roche-Posay reach this incredible achievement, including dermatologists, nurses, medical staff, pharmacists, editors, retailers, agencies, and of course, the brand team. Our brand has always been confident in the strength and efficacy of our products. We are thrilled about the U.S. consumer’s growing interest in our life-changing dermatologist-backed skincare,” said , La Roche-Posay USA general manager Penelope Giraud.
The brand’s growth was also supported through various key programs and initiatives executed throughout 2022.
Sun Safety at the U.S. (tennis) Open
La Roche-Posay, known for its long-standing expertise in UV protection, has continued its annual SOS _ Save Our Skin campaign _ a decade-long public health awareness and educational campaign to inform Americans about the dangers of UV and the importance of daily sun safety. To advance its mission and continue to promote sun safe behaviors, the brand became the first-ever official sunscreen partner of the US Open
In 2022, La Roche-Posay hosted a sun safety education booth featuring a dermatologist in the South Plaza of the USTA Billie Jean King National Tennis Center, with two additional product sampling kiosks on the grounds to promote sun safe behaviors on and off the court. The brand was also featured and sold in U.S. Open Collection stores, and also provided Anthelios products for players, including Anthelios Ultra Light SPF 60 and Anthelios Melt in Milk SPF 60 for face and body.
Supporting Oncology with the American Cancer Society
In addition to sun safety, La Roche-Posay continued to support oncology initiatives. In 2022, the brand announced a new partnership with the American Cancer Society (ACS) to further the support of cancer patients, survivors, caregivers, and the oncology community as well as raise awareness of the skin side effects of cancer treatments. The brand provided a donation to support Hope Lodge communities, a program that provides patients and their caregivers free lodging while undergoing treatment away from home, and now provides premium sample sets of La Roche-Posay skin care as an amenity to guests staying at all 31 locations.
Fellowships
La Roche-Posay is also heavily committed to fueling the next generation of dermatologists. This past year, the brand partnered with the Women’s Dermatologic Society (WDS) for a first-of-its-kind collaboration to sponsor a Fellowship in the Department of Dermatology at Howard University’s College of Medicine for UIM. The Fellowship was created to increase representation of minority groups in dermatology. Dermatology is one of the most competitive medical specialties and also one of the least diverse. A fellowship of this nature can be a step in securing a spot in dermatology residency programs.
The brand also proudly sponsored the Skin of Color and Pigmentary Disorders Research Fellowship at the Keck School of Medicine of University of Southern California (USC) this past year. The fellowship allows students, between their third and fourth year of medical school, the opportunity to conduct research related to skin conditions and pigmentary disorders to advance skin of color dermatology. The fellowship works to improve health equity for all and also supports a talented burgeoning dermatologist.
To learn more about the US Open sponsorship: https://www.laroche-posay.us/usopen.html
To learn more about SOS – Save Our Skin: https://www.laroche-posay.us/cancer-support/saveourskin.html
To learn more about the American Cancer Society Hope Lodge® Program: https://www.laroche-posay.us/acs-partnership.html
To learn more about Women’s Dermatologic Society (WDS): https://www.womensderm.org/
To learn more about the USC Skin of Color and Pigmentary Disorders Program: https://keck.usc.edu/dermatology/training-and-education/diversity-and-Inclusion/usc-skin-of-color-and-pigmentary-disorders-program
La Roche-Posay products can be purchased at CVS, Ulta, Target, Walgreens/Duane Reade, Rite Aid and online at www.laroche-posay.us, Amazon, Dermstore, LovelySkin, and SkinStore.