SUMMIT, N.J.– LACTAID is helping ice cream lovers ditch the Sunday scaries with LACTAID Sunday Dairies. This summer-long campaign features pop-ups, weekly content, and a nationwide sweepstake that puts LACTAID Ice Cream, made with 100% real milk and cream, just without the lactose, at the center of the Sunday moment. As conversations around the Sunday scaries rise each summer, the brand offers a simple, feel-good solution, especially on Sundays when people need it most, giving those with dairy sensitivity a way to relax, indulge, and end the weekend on a high note.
"We saw how much the conversation around the Sunday scaries continues to resonate, especially during the summer when people want to hold onto the weekend just a little longer," said Anne Cashman, Head of Commercial, US Digestive Health at Kenvue. "LACTAID Sunday Dairies is about turning that Sunday feeling into something more joyful — helping dairy sensitive ice cream lovers enjoy real dairy ice cream as part of the rituals and moments they genuinely look forward to."
Ciara Miller Helps Bring LACTAID Sunday Dairies to Life
For years, television personality and model Ciara Miller spent her Sundays leaving the Hamptons and heading back to New York City — mentally preparing for the busy week ahead while trying to savor the last moments of the weekend. That all-too-relatable experience of Sunday stress is why Miller is teaming up with LACTAID to help ice cream lovers ditch the Sunday scaries for LACTAID Sunday Dairies and turn Sundays into something worth celebrating. As a long-time LACTAID fan who is dairy sensitive herself, Miller knows that when life feels busy or complicated, enjoying your favorite ice cream should be easy. Together, Ciara and LACTAID are creating content, experiences and moments of indulgence designed to help ice cream lovers slow down, savor the weekend and enjoy real dairy ice cream, just without the lactose.
"I know how fast the Sunday scaries can creep in. For me, it's always when I'm heading back to the city and starting to stress about the week," said Ciara Miller, television personality and model. "Summer Sundays are all about slowing down, indulging a bit, and soaking up every minute of the weekend. I am obsessed with LACTAID Ice Cream, especially the Chocolate Chip Cookie Dough flavor, because I get that rich, creamy dairy taste I crave without the discomfort. I'm so here for LACTAID Sunday Dairies — it's the perfect way to ditch the Scaries and actually look forward to Sundays again."
Ice Cream Lovers Can Experience LACTAID Sunday Dairies All Summer Long
This summer, LACTAID Sunday Dairies is delivering even more ways to indulge all season long — from free LACTAID Ice Cream pop-ups in New York City and Los Angeles to a nationwide sweepstake offering the chance to win a year's supply of LACTAID Ice Cream.
LACTAID Sunday Dairies ice cream carts will serve free scoops of fan-favorite LACTAID Ice Cream flavors, including LACTAID Lactose-Free Vanilla Ice Cream, LACTAID Lactose-Free Cookies & Cream Ice Cream and the new, limited-edition LACTAID Lactose-Free Cherry Fudge Chip Ice Cream, giving ice cream lovers the chance to experience 100% real milk and cream, just without the lactose.
- New York City: June 7, 2026, 12:00 PM to 4:00 PM ET, while supplies last, at the corner of 10th & 15th street, outside of Chelsea Market
- Los Angeles: July 12, 2026, 11:00 AM to 8:00 PM PT, while supplies last, next to The Fountain on The Green at The Americana at Brand
Ice cream lovers nationwide can also enter the LACTAID Sunday Dairies Sweepstakes for the chance to win a year's supply of LACTAID Ice Cream.
- How to Enter: Follow @LACTAID on Instagram. "Like" the LACTAID Sunday Dairies Sweepstakes Post on @LACTAID Instagram page. Comment on the post sharing which LACTAID Ice Cream flavor would be your favorite with #LACTAIDSweepstakes.
- Entry Period: Sweepstakes begins June 7, 2026, at 3:00 PM ET and ends August 30, 2026, at 11:59 PM ET. Entries for each weekly drawing close every Sunday throughout the promotion period.
- Drawing Schedule: Weekly winners will be selected throughout the promotion period from all eligible entries received during the applicable weekly entry period.
- Prize: One year's supply of LACTAID Ice Cream (52 coupons — one for every week of the year)
- For official sweepstakes rules, visit https://www.lactaid.com/socialgiveaway.
LACTAID Introduces New Limited-Edition Ice Cream
New for summer, LACTAID Lactose-Free Cherry Fudge Chip Ice Cream combines a creamy artificially flavored cherry base with irresistible fudge chunks and a dark cherry swirl for a nostalgic twist on a classic ice cream shop flavor. The limited-edition ice cream delivers the perfect balance of sweet cherry and decadent chocolate flavor in every bite, bringing a playful, feel-good moment to summer weekends.
LACTAID Lactose-Free Ice Cream Flavors
- LACTAID Lactose-Free Chocolate Chip Cookie Dough Ice Cream
- LACTAID Lactose-Free Chocolate Ice Cream
- LACTAID Lactose-Free Chocolate Peanut Butter Ice Cream
- LACTAID Lactose-Free Cookies & Cream Ice Cream
- LACTAID Lactose-Free Mint Chocolate Chip Ice Cream
- LACTAID Lactose-Free Salted Caramel Ice Cream
- LACTAID Lactose-Free Vanilla Ice Cream
