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ALEXANDRIA, Va. — Lansinoh Laboratories has teamed up with TheraPearl to offer a cold, warm and hot therapy pack designed to provide relief to breastfeeding mothers.
Also on Thursday, Lansinoh said it has hired Scott Higgison as vice president of sales, who will lead the unveiling of the new product — Lansinoh TheraPearl 3-in-1 Breast Therapy — at this week’s National Association of Chain Drug Stores Marketplace Conference in Denver.
Lansinoh TheraPearl 3-in-1 Breast Therapy delivers 360 degrees of relief in a unique cold, warm and hot therapy pack that conforms to the breast, according to Lansinoh. Using TheraPearl’s proprietary Pearl Technology, the reusable, nontoxic, and BPA- and ohthalate-free therapy packs are filled with "pearls" that retain any desired temperature for 20 minutes.
"We are delighted to partner with Therapearl to make this solution possible. This is the first product of its kind that offers breastfeeding moms a significantly advanced, modern solution for pain relief that can finally replace the well-known ‘bag of frozen peas’ home remedy," commented Gina Ciagne, senior director of professional relations at Lansinoh.
The Lansinoh TheraPearl 3-in-1 Breast Therapy packs can be used by breastfeeding moms to help reduce swelling and relieve engorgement (cold therapy), soothe discomfort from mastitis and plugged ducts (hot therapy), and reduce pumping time by encourage letdown (warm therapy). Each pack is fitted with a snap closure, so mothers can fasten it around their breast pump flanges to use during their pumping session.
"We’re extremely happy to combine our technology with Lansinoh, the most trusted brand in breastfeeding, to provide critical pain relief and solutions for new moms trying to maximize their success breastfeeding," stated Daniel Baumwald, president of TheraPearl. "The two moms who founded TheraPearl, together with our whole team, are extremely excited and proud that we have helped to develop a product that will be able to make such a powerful and positive contribution to so many mothers and their families."
With the launch of the product, Lansinoh is offering a $1 coupon for any Lansinoh TheraPearl 3-in-1 Breast Therapy purchase through Oct. 31. The packs carry a suggested retail price of $13.99. The product is currently available online at diapers.com and starting in August it’s slated to hit shelves in retail chains nationwide, including Walgreens, CVS, Target, Babies R Us and Buy Buy Baby.
At Lansinoh, Higgison will be handling all sales operations for the company’s portfolio of brands and products, including Lansinoh, Lansinoh mOmma, mOmma and newly acquired Earth Friendly Baby. He reports to chief executive officer Kevin Vyse Peacock.
"The Lansinoh team could not be more thrilled to welcome Mr. Higgison. We are confident that his strong record of sales and marketing success, combined with an intricate understanding of our industry, will help us leverage our company’s objectives, growing portfolio and ongoing dedication and mission to meet our customers’ needs," Peacock said in a statement.
Higgison brings more than 20 years of experience in consumer product sales and marketing to Lansinoh. Previously, he was corporate advisor for Quix Products and regional vice president for the mass channel at Combe Inc. He also served in various roles at Playtex Products Inc., including as senior director of sales for national accounts.
"I am excited to join the Lansinoh family and eager to apply my expertise to boast current and future planned sales and marketing initiatives in the CPG space," Higgison commented. "It is my privilege to join such a stellar team and dedicated company in this industry."
