P&G to lay off 7,000 employees and sell brands
The CPG giant is facing economic and geopolitical headwinds that are reshaping the consumer landscape.
Latest
Dial Gives back to students + teachers with U.S. Soccer partnership
So far, the U.S. Women’s National Team has secured three clean sheets, bringing the current total donation to $65,000 in just the first two months.
CHPA applauds bipartisan SAFE Sunscreen Standards Act
The legislation recognizes sunscreen's vital role in skin cancer prevention and seeks to broaden effective sun protection options for U.S. consumers.
Hero names Jordan Chiles as a 2025 Brand Ambassador
Even in the face of acne breakouts, Jordan never lets pimple emergencies stop her on competition days.
ALDI lowers prices on 400+ products
The new price drops are expected to save shoppers a collective $100 million this summer.
Lipton Hard Iced Tea kicks off new promotion for National Iced Tea Day
The brand is bridging the party gap by encouraging Boomers and Millennials to bond over hard tea, good times and a chance to win a trip to Palm Springs, CA, the ultimate party spot for every generation.
Alvotech and Dr. Reddy’s working to co-develop biosimilar candidate to Keytruda (pembrolizumab)
The collaboration combines Dr. Reddy’s and Alvotech’s proven capabilities in biosimilars, thus, speeding up the development process and extending the global reach for this biosimilar candidate.
Walmart bets big on agentic AI to drive the future of retail
“Consumers are looking for practical solutions that save time, reduce complexity, and make everyday shopping easier.”
Circana report unwraps global snacking trends
The U.S. leads in late-night snacking, often tied to emotional and functional needs.
EmpiRx Health launches new Clinical Review Messaging solution
EmpiRx Health's new Clinical Review Messaging solution makes it effortless for members to stay informed about their medication reviews.
The CPG Guys: Media that drives retail sales with Costco’s Mark Williamson
Mark Williamson is the AVP of Retail Media at Costco.
Natrol teams up with MVP Quarterback Josh Allen for better sleep
The Natrol brand is partnering with star quarterback Josh Allen and renowned sleep specialist Dr. Chris Winter to launch its new restorative sleep supplement line: Natrol Sleep & Restore.
Kroger launches ‘Summer in a Pint’ ice cream, giving away 92,000 free pints
“We're thrilled to launch the Summer in a Pint collection offering customers a taste of summer paradise – no passport or boarding pass needed,” said Kroger's Mike Murphy.
SOCi warns retail brands to embrace human validation or get left behind
SOCi’s Consumer Behavior Index reveals consumers increasingly turn to TikTok, Instagram, and real human experiences for validation.
CVS product brand simplifies packaging with refresh
The updated CVS brand packaging will begin hitting CVS Pharmacy shelves in this month starting with 68 pain reliever products.