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MedAdvisor Solutions is new name of Adheris Health

MedAdvisor Solutions is new name of Adheris Health

WOBURN, Mass. – Adheris Health, a MedAdvisor company, has rebranded as MedAdvisor Solutions as part of a global initiative to consolidate the parent company’s business units and B2B brands into one global B2B brand and enterprise structure.

Burnham named EVP at Greater Than One

Burnham named EVP at Greater Than One

NEW YORK –  Mary Rose Burnham has been appointed executive vice president of brand and medical strategy at healthcare-focused marketing agency Greater Than One. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s (www.greaterthanone.

Analysis angles

Analysis angles

While businesses don’t often use the term “big data” anymore, the concept has not disappeared. The analysis of large amounts of data to mine a variety of insights and actions still provides the strongest guideposts when building a strategic direction.