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Men’s grooming products on a fast break

Men’s grooming products on a fast break

The Men’s grooming category continues to explode. According to market insight company Statista, the global male grooming market will be worth a whopping $115 billion by 2028, up from nearly $80 billion in 2022. Skin care comprises around 47% of the men’s grooming market.

Retailers and suppliers are out of balance

Retailers and suppliers are out of balance

For as long as most of us can remember, the tug of war between chain drug retailers and their suppliers was one of relatively equal strength. Retailers came to the battle armed with that most valuable of commodities, shelf space.