This week Poland Spring is launching its new TV spot, “Just What’s Refreshingly Real” takes place in nature where it all begins, and focuses on what its fans in the Northeast are looking for. “Poland Spring has been around since 1845 and the brand has such a strong connection with our fans that we
Food giant Mondelez International has agreed to acquire cookie maker Tate’s Bake Shop for about $500 million, looking to address changing consumer tastes. Tate’s is best known for its chocolate chip cookies with a green-and-white label on the bag. The Southampton, N.Y.
For more than 35 years McKesson’s ideaShare has been the premier education and networking event for community pharmacies. The leading conference is designed to help independent pharmacy owners and their staff improve their knowledge, performance and profitability.
After 15 years of heading up the Pharmaceutical Care Management Association (PCMA), chief executive officer and president Mark Merritt is stepping down, effective at year-end. Under Merritt’s leadership, PCMA grew from an obscure group into the nation’s leading voice on prescription drug benefits.
It’s heating up across America and that means trees are livening up and releasing pollen. For many, that signals the onset of allergy symptoms. While individuals may experience different degrees of symptoms at different times, they may all be dreading this warmer weather.
GLISS, Schwarzkopf’s award-winning global haircare franchise, is encouraging women to wash away hair damage and feel the “Bliss of GLISS”.
Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth. Our data and analytics indicate that trips in drug are down
Hallmark Cards has once again named Greeting Card Brand of the Year in Harris Poll’s 30th annual EquiTrend Study for the eighth year in a row.
Real estate has always been critical to the strategies of chain drug stores, but given the dynamics in the sector today, one could make a strong argument for the necessity of maximizing real estate down to the last square foot.
This year’s flu season has been particularly severe, with the Centers for Disease Control and Prevention reporting the highest rate of flu-like illnesses since 2009. It also reported the highest flu-hospitalization rate since 2010, when it started keeping records.
Coppertone is launching its Protect What Matters Most campaign in partnership with 4-H, the nation’s largest youth development organization, to educate kids on the importance of protecting their skin every day — rain or shine For decades, Coppertone has made it their number one priority to ensure pe
The Energizer Bunny, the pop culture icon known for his unstoppable power and knack for showing up in unexpected ways, will soon illustrate the current #mood of millions of smartphone users as he makes his way into their text conversations. Energizer Holdings, Inc.
Amneal Pharmaceuticals LLC and Impax Laboratories, Inc. announced that they have completed their business combination to form Amneal Pharmaceuticals, Inc.
Boehringer Ingelheim announced that Praxbind (idarucizumab), a specific reversal agent for Pradaxa (dabigatran etexilate mesylate), is now stocked in 3,200 hospitals in all 50 states.
STAMFORD, Conn. – As part of its global Schwarzkopf Million Chances initiative, Henkel has announced the alliance between the company’s Schwarzkopf brand, and National Breast Cancer Foundation.
For new products, clinching sales hinges on consumer awareness of the brand and its benefits. With so many marketing channels as possible avenues of promotion, brand marketers must optimize budget dollars to reach their target market by choosing the right message for each one they utilize.
