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Mars brings back Snickers ‘Hungerithm’ promotion

Mars brings back Snickers ‘Hungerithm’ promotion

For the second year in a row, Mars Inc.’s Snickers is bringing back “Hungerithm,” a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating  7-Eleven stores in real time.

Retailers: How much holiday music is too much?

Retailers: How much holiday music is too much?

Holiday music is an important part of any holiday marketing strategy. But when should a retailer start playing Christmas music and how much is enough? There is much debate on the subject and what a retailer should do largely depends on who the music is targeted to.

Pharmacies’ future rests on pharmacists

Pharmacies’ future rests on pharmacists

There is a lot of talk in the industry about the role of retail pharmacists and how it will change in response to the aspirations of those professionals; the knowledge and expertise they possess; and the needs of a creaking health care system, notably the problems of patient access and rising expend

Bartells names Chow VP of Rx

Bartells names Chow VP of Rx

Bartell Drugs has promoted Billy Chow to vice president of pharmacy. Over the last four months, Chow has filled the role on an interim ­basis. “Billy has been an essential part of the leadership team.

People power as valuable as data during holidays

People power as valuable as data during holidays

Retailers spend millions of dollars combing through data to help them determine ideal store layouts, merchandise packaging and sales strategies to maximize consumer spending over the holiday season. Real-time data tools promise to give organizations a rapid picture of what’s working and what’s not.