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CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

CVS Pharmacy, the retail division of CVS Health, has rolled out “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for

Walgreens #ItEndsWithUs campaign heads to Los Angeles

Walgreens #ItEndsWithUs campaign heads to Los Angeles

Walgreens announced its national “#ItEndsWithUs” campaign comes to Los Angeles to educate local teens on the opioid epidemic. The campaign will feature actor Brandon Larracuente from the popular Netflix series, “13 Reasons Why” and “Bloodline.

IRI 2018 Summit wrap up: Staying one step ahead

IRI 2018 Summit wrap up: Staying one step ahead

The IRI 2018 Growth Summit wrapped up this week at the Wynn Las Vegas. The three-day conference (April 16-18) brought together leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem.

Fred’s looks to sell specialty pharmacy business

Fred’s looks to sell specialty pharmacy business

Fred’s Inc. has announced plans to sell its specialty pharmacy business. The disclosure led the company to delay publication of its fourth quarter and 2017 full-year results. An earnings call that was slated for today is now expected to be held May 4.

PerceptiMed adds to sales team

PerceptiMed adds to sales team

PerceptiMed has named three industry veterans to its sales team. The appointments of  A.J. Lipka, Jonathan Jacobs and Lori Lewonski expand the company’s sales and marketing organization to eight members.

HDA hails  drug information-sharing agreement

HDA hails drug information-sharing agreement

Healthcare Distribution Alliance (HDA) president and CEO John Gray welcomed Attorney General Jeff Sessions’ announcement yesterday of a prescription drug information-sharing agreement between the Drug Enforcement Administration and the attorneys general of 46 states, the District of Columbia and Pue

Atlanta is top Red Nose Day fundraiser

Atlanta is top Red Nose Day fundraiser

In support of the fourth annual Red Nose Day in the U.S., Walgreens today released the latest rankings for its Every One Counts Hometown Challenge, which shows Atlanta as the top market for overall Red Nose Day fundraising activity. The challenge features 10 U.S.

Wegmans and higi launch data-driven integration

Wegmans and higi launch data-driven integration

CHICAGO – Health screening kiosk supplier higi today announced an initiative with Wegmans Food Markets Inc. to allow the grocer’s customers and employees to link their health data directly to the chain’s pharmacy management system.