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Digital marketing should top the priority list

Digital marketing should top the priority list

Marketing is among those operations undergoing a fundamental change in the digital world. Today’s consumer has materially different expectations about how she wants to buy products and services and about how she expects companies to market them to her.

Walgreens, APhA take aim at substance abuse

Walgreens, APhA take aim at substance abuse

Walgreens has teamed up with the American Pharmacists Association (APhA) to battle prescription drug abuse. Through the collaboration, the APhA Institute on Alcoholism and Drug Dependencies will continue to offer a substance abuse education program for pharmacists and student pharmacists.

NCPA gets set for Congressional Pharmacy Summit

NCPA gets set for Congressional Pharmacy Summit

Later this month, hundreds of community pharmacists will head to Washington, D.C., to advocate for independent pharmacy and their patients at the National Community Pharmacists Association’s 2016 Congressional Pharmacy Summit.

IMS Health, Quintiles unveil merger deal

IMS Health, Quintiles unveil merger deal

Health care and pharmaceutical information specialists IMS Health Holdings Inc. and Quintiles Transnational Holdings Inc. plan to merge. The companies said Tuesday that the deal is an all-stock merger of equals transaction, with the combined company to be named Quintiles IMS Holdings Inc.

CVS Health sees sales surge in 1Q

CVS Health sees sales surge in 1Q

CVS Health reported strong sales gains and topped Wall Street’s consensus earnings forecast for the 2016 first quarter. CVS said Tuesday that for the three months ended March 31, overall revenue climbed 18.9% to $43.2 billion from $36.3 billion a year earlier.

Former Walgreens exec Curtin to join Coty

Former Walgreens exec Curtin to join Coty

Shannon Curtin, former group vice president of beauty and personal care at Walgreen Co., is joining Coty Inc. as senior vice president for North America. Coty said Friday that Curtin will assume her new position after the completion of the company’s merger with Procter & Gamble Specialty Beauty.

Packaging upgrades for Galderma’s Cetaphil

Packaging upgrades for Galderma’s Cetaphil

Galderma Laboratories L.P. has upgraded graphics and packaging for the Cetaphil product line. The redesign aims to provide a more simplified shopping experience at shelf, improved portfolio differentiation and clarity of product benefits.

CVS Health bolsters support of drug take-back efforts

CVS Health bolsters support of drug take-back efforts

To date, CVS Health has donated more than 500 drug collection units to law enforcement partners — accounting for the safe disposal of over 35 metric tons of unwanted medication — through its Medication Disposal for Safer Communities Program.