NEW YORK — The Shop, the accessibly-priced grooming brand launched last April by LeBron James’ The SpringHill Company, will debut at CVS.com this Friday (2/21). This is the first retail expansion for the brand since its launch, as it has been exclusively available at Walmart. In addition to the brand’s new place on CVS.com, The Shop will also be available in 1,400 CVS stores nationwide.
The expansion into additional retail outlets marks a new chapter of growth for the brand, which aims to further its mission of reaching consumers where they’re at and offering them quality grooming products at an accessible price.
Retailing for $9.97 each, The Shop currently offers 7 SKUs—Face Wash, Shaving Cream, Face Lotion, Aftershave Toner, Beard Cream, Hair Wash, and Pomade—offering everything men will need for a well-rounded grooming routine.
The Shop Beard Cream Leave-In Conditioner is a no-rinse nourishing powerhouse. This silky treatment provides deep conditioning with a lightweight, non-greasy feel. Emollient Avocado Oil is rich in Vitamin E and softens and smooths beard hair, while Shea Butter helps to condition, tame, and lock in moisture. Hydrating Aloe Leaf Juice facilitates providing moisture to the skin for complete care.
The Shop Hair Styling Smoothing Pomade facilitates styling while providing care to hair and scalp. This formula nourishes and strengthens with Mango Seed Extract while helping to create 360 waves and other styles effortlessly, and hair won’t feel brittle or stiff
