NEW YORK – Godiva, the legendary chocolatier founded in Belgium nearly a century ago, is teaming up with actress and singer, Leighton Meester, to debut its newest campaign: “Lady Godiva Returns: A Modern Masterpiece is Born.”
Launching Tuesday, Lady Godiva returns to the cultural spotlight through a campaign brought to life by Leighton Meester, a modern icon who embodies the timeless spirit of Godiva’s namesake. Debuting across connected TV, out-of-home, billboards, digital, and social platforms, the cinematic short film spotlights Godiva’s new Masterpiece Collection, the latest iteration of premium chocolate craftsmanship.
Each Masterpiece is crafted to deliver a bold, elegant, and multi-sensorial experience. Encased in a crisp chocolate shell with a luxuriously slow-melting center, the first bite into a Masterpiece starts with a snap followed by the unveiling of layers of texture and taste.
Lady Godiva Returns: A Modern Masterpiece is Born is a short-form video directed by Adrian Villagomez. Launching across social platforms, the film stars Leighton Meester taking inspiration from Lady Godiva herself in a bold reimagining of the classic art heist. Instead of stealing a masterpiece, she restores it to its rightful place—introducing the Masterpiece Collection in a museum setting worthy of its craft.
Leighton embodies the values of the powerful, feminine brand muse; bold. Strong. Generous. Subtle. Creative. That’s not just Lady Godiva—it’s everything Godiva has strived for since 1926 – Leighton was the perfect choice to welcome this new era of reimagination.
“For nearly a century, Godiva has set the standard for premium chocolate by uniting artistry and innovation, we’re stepping into our second century with more purpose, passion, and power than ever before,” says Steve Lesnard, President Godiva.
“With each Masterpiece, we celebrate Godiva’s rich heritage, while inspiring a new generation of chocolate lovers to embrace this collection as a fine art form,” says Ahad Afridi, CMO Americas, pladis.
The Only Masterpiece You Can Taste
Within the Masterpiece Collection, each chocolate is smooth, rich, and artfully crafted to perfection. With layers of texture and flavor designed to captivate the senses, Masterpiece transforms chocolate indulgence into a true work of art. The collection includes:
· Decadent Dark Chocolate Ganache: Filled with a rich and creamy chocolate ganache, delicately coated with a thin, crisp shell of Godiva signature dark chocolate.
· Heavenly Milk Ganache: Coated with a thin cracking shell of Godiva signature milk chocolate, filled with rich and creamy ganache.
· Silky Smooth Caramel: Buttery soft caramel infused with Madagascar vanilla and delicately covered with a thin, crisp shell of Godiva signature dark chocolate.
“For nearly a century, Godiva has set the standard for premium chocolate by uniting artistry and innovation, we’re stepping into our second century with more purpose, passion, and power than ever before,” says Steve Lesnard, President Godiva. “With each Masterpiece, we celebrate Godiva’s rich heritage, while inspiring a new generation of chocolate lovers to embrace this collection as a fine art form.”
The Masterpiece collection will be available nationwide beginning in fall 2025. The 4.1-ounce size, priced at $7.49, will be sold at Walgreens, CVS, Kroger, HEB, Albertsons, Wakefern and Wegmans. A 7-ounce bag, priced at $15, will be available at Macy’s, Kohl’s, Dillard’s and Godiva.com. A larger 15.1-ounce bag, priced at $14.99, will be sold at Costco and BJ’s.
