NEW YORK — If you're interested in beauty, celebrity, or marketing news, Garnier’s latest campaign starring TV personality and beauty icon Lisa Rinna may be worth a look.
Inspired by the real-life theft of a truck carrying Garnier Color Sensation products, the brand has turned the unexpected incident into a playful, true crime-themed marketing campaign. In the creative spot, Rinna takes on the role of detective, investigating why Garnier Color Sensation Color Retouch is “The Ultimate Steal” for delivering “Criminally Good Roots.” The campaign is now live.
The effort marks Rinna’s second Color Sensation campaign with Garnier this year and combines humor with true crime storytelling to highlight the product’s salon-quality results, at-home convenience, and affordable $4.99 price point.
Campaign highlights include:
• A True Crime-Inspired Storyline: Drawing from an actual product theft, the campaign transforms a real-world incident into an entertaining detective-style mystery, with Rinna leading the investigation.
• Lisa Rinna’s Return: The campaign marks Rinna’s second partnership with Garnier Color Sensation in 2026, showcasing her signature wit and personality.
• Product Performance: Garnier Color Sensation Color Retouch provides fade-resistant root touch-ups in as little as 25 minutes, offering 100% gray coverage with a no-mess cream formula and precision brush applicator.
• Budget-Friendly Beauty: Priced at $4.99, the product gives consumers an affordable way to maintain vibrant, salon-inspired color between appointments.
