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SKILLMAN, N.J. — Last fall, Kenvue Inc., the world’s largest pure-play consumer health company by revenue, announced a major extension to its Listerine line with Listerine Clinical Solutions. The new lineup includes: Listerine Clinical Solutions Antiseptic Gum Health Mouthwash, Clinical Solutions Breath Defense Mouthwash and Clinical Solutions Teeth Strength – Mouthwash.
“As the No. 1 dentist- and hygienist-recommended mouthwash brand, Listerine believes the power of a daily swish can have a profound impact on overall well-being. We have a range of mouthwashes to fit the specific needs of our consumers. From Listerine Antiseptic to Listerine ZERO varieties, proven to kill 99.9% of bad breath germs, to our newest innovation, Listerine Clinical Solutions,” notes Joahne Carter, head of commercial for Listerine.
Carter says that the Listerine family of products offers a wide range of benefits tailored to a variety of oral care concerns. “Our newest line, Clinical Solutions, was developed with dentists and hygienists to tackle top oral care issues, including early gum disease, tooth decay and persistent bad breath. Recognizing that each person’s health and wellness journey is unique, this product line helps consumers personalize their oral care routine to fight off common dental issues and promote better oral health.”
She adds that people have gained a deeper understanding of the connection between their oral health and overall health. “As a result, we see that they are taking a proactive approach to their oral health, seeking out products that help prevent top oral care issues like gingivitis, tooth decay and more.”
“In fall 2023, we launched Clinical Solutions exclusively at Walmart, both in store and online. Clinical Solutions is now available at Amazon and will be available at major stores including Target, Walgreens and CVS by April 2024,” she explains.
Carter notes that the company has received a lot of positive comments from consumers about its entire product portfolio and how it helps improve oral health. “Listerine Clinical Solutions, our most advanced formulations yet, have received great reviews from consumers, with each SKU receiving higher than 4-star ratings on Amazon. We are always listening to and learning from consumers and, of course, customers. Like we did with Clinical Solutions — a line that tackles top oral care issues — we will continue innovating in the category to meet peoples’ needs and raise the standard of oral health,” she concludes.
