NEW YORK – L'Oréal Paris today announces Emmy-nominated Actress and Producer Kristen Bell as its new Global Ambassador, with a debut campaign that has the actress introducing herself on her own terms—bringing a fresh, modern expression to the unforgettable tagline at the heart of the brand. For L'Oréal Paris, Bell's authentic authority is exactly what makes her the natural choice to carry this message forward.
"'You're Worth It' isn't something L'Oréal Paris gave women—the worth was always ours. What they gave us was permission to say it out loud. That's the part that gets me. It isn't about being made to feel valuable. It's about a brand that handed women the mic before anyone else thought to," says Kristen Bell.
"Kristen is a true force—she blends an unapologetic self-assurance with a genuine, down-to-earth warmth that immediately commands respect and connection," says Laura Branik, President of L'Oréal Paris USA. "Welcoming her to L'Oréal Paris is a defining moment. This partnership isn't just about showcasing incredible, trusted products; it's about amplifying a powerful voice that inspires every woman to own her narrative and confidently define her own worth."
This partnership is designed to treat beauty as an active, daily choice of self-authorship. In the debut campaign, this spirit comes to life as Kristen switches effortlessly between chic and elevated vignettes and the unpolished moments of her daily routine and irreverently takes over her own introduction—championing the idea that true confidence lies in embracing the full, beautifully complex reality of our whole selves.
"There is a profound beauty in a woman who knows her strength and isn't afraid to use it," says Laetitia Toupet, Global Brand President of L'Oréal Paris. "Kristen does this with a voice that is authentically hers, inspiring all women to tap into their self-confidence. As a mother, an actress, and a singer, she is the modern embodiment of our iconic brand tagline, reminding us that defining your worth is a daily call to claim your space. As the number one beauty brand in the world, we celebrate beauty that inspires each and every woman to realize their boundless worth."
To that end, the collaboration is deeply rooted in the reality of women's everyday lives: leveraging both high-caliber storytelling and everyday accessibility to ground-breaking products.
"I remember sneaking into my mom's vanity, stealing five minutes with the L'Oréal Paris lipstick before she caught me. Looking back, that wasn't really about the lipstick – I was trying on who I might become. I didn't need L'Oréal Paris to tell me who that was. But they gave me the tools to go find out, and they've been doing that for women for decades: not handing us an identity, but handing us permission to go try one. I'm proud to be a Global Ambassador of a brand that's always understood the difference." - Kristen Bell
As the newest Global Ambassador for L'Oréal Paris, Kristen Bell will appear in brand storytelling and in pillar product campaigns across categories including skincare, haircare, hair color, makeup, and more. Kristen's first product campaign for the brand will be for the iconic 24H Midnight Cream which will begin rolling out nationwide in the coming weeks.
