NUTLEY, N.J. – Nearly two-thirds of U.S. adults (64%) have missed out on time with friends and family at gatherings because they were busy cleaning – so it's no surprise more than three-quarters (76%) would prefer a dedicated post-holiday cleaning day to truly enjoy the celebrations. So, this July 4th, Lysol, part of the Reckitt family of consumer brands, is encouraging people nationwide to celebrate to the fullest – think BBQs, block parties, and backyard fun – and embrace all the mess that comes with it, from spills and splashes to splatters and more. Then, on July 5th, Lysol is declaring a new tradition: "Address the Mess" Day – giving people an entire day dedicated to tackling the aftermath of a truly unforgettable celebration and resetting homes to feel clean and disinfected.
To help lead the charge, Lysol has teamed up with actor, producer, and author Jesse Tyler Ferguson. Together, they have a simple proposition: celebrate big on July 4th, spend time with the people you love and don't waste time thinking about the mess – then clean smart on July 5th with help from Lysol essentials. For most, the cleanup begins even before the celebrations wind down – but with Address the Mess Day, the focus stays on making memories, not managing the aftermath.
"The best celebrations are the ones that get a little messy, but no one looks forward to the cleanup the next day," said Benoit Veryser, Vice President of U.S. Marketing for Lysol at Reckitt. "With 'Address the Mess' Day, we're hoping to give Americans a simple and satisfying way to close out the July 4th festivities, so they can clean up, reset and refresh their living spaces with Lysol, one of America's most trusted cleaning and disinfection brands."
"The best hosts know great BBQs and summer cookouts are the ones where you don't hold back," said Jesse Tyler Ferguson. "And if things get a little messy? That's when you know you're doing it right. Leave the cleanup for Lysol to tackle, so you can enjoy the moment with the ones you love. Let's make saving the mess for July 5th an annual tradition, because great celebrations – and great messes – should happen every year!"
To support communities beyond the celebration, Reckitt Brands, Lysol and Finish are donating products to the Feeding America network of local food banks. This contribution helps provide food banks with access to the essentials they need and ensures that care, dignity and cleanliness go hand-in-hand during one of the busiest times of the year.
To make post-celebration cleanup easier, Lysol is offering a coupon for $5.00 off*** #AddressTheMess essentials, so you can power through the grease and grime, cleaning up the aftermath of a great party. Visit www.AddressTheMessDay.com for more details.
- Lysol All-Purpose Cleaner tackles the sticky mess left behind – cutting through grease, grime and party spills, and cleaning and disinfecting your home's hard, non-porous surfaces while killing 99.9% of viruses and bacteria.
- Lysol Disinfecting Wipes clean and disinfect your home's hard, non-porous surfaces, killing 99.9% of viruses and bacteria, including cold and flu and the COVID-19 virus.
- Lysol Laundry Sanitizer sanitizes your laundry to leave clothes smelling fresh, killing 99.9% of odor-causing bacteria.
Address the mess on July 5th with special edition packs of Lysol essentials available at Walmart. Discover more at www.Lysol.com and connect with us on social media: @lysolus on TikTok and @lysol on Instagram.
