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NEWARK, N.J. – Just in time for National Peanut Butter Day (January 24), M&M'S Ice Cream, proudly part of Mars, is launching its newest innovation: the first-ever M&M'S Peanut Butter Ice Cream Cookie Sandwich! This new treat is a nod to the enduring popularity of peanut butter, which continues to reign as the No. 1 nut flavor for Gen Z and millennials in ice cream.
M&M'S Peanut Butter Ice Cream Cookie Sandwich delivers a delightful multi-texture flavor experience that combines the crunch of M&M'S Milk Chocolate Minis, the melt-in-your mouth sweetness of "home-baked" style sugar cookies and the rich, creamy goodness of 100% real peanut butter ice cream. Leaning into the popularity of peanut butter, this innovation joins the colorfully fun M&M'S Ice Cream portfolio with a sweet-and-salty creamy peanut butter twist.
"National Peanut Butter Day just got a whole lot sweeter with the launch of our M&M'S Peanut Butter Ice Cream Cookie Sandwiches," said Chanel Gant, Mars Ice Cream Marketing Director. "Peanut butter is the Gen Z and millennial flavor of choice when it comes to ice cream pairings. With this new creation, we're bringing that beloved flavor to the freezer aisle in a way that perfectly matches their cravings, offering a nostalgic yet innovative treat, creating moments of everyday happiness for our consumers."
The M&M'S Peanut Butter Ice Cream Cookie Sandwich is the latest addition to the popular M&M'S Ice Cream's Cookie Sandwich lineup, which already includes Vanilla, Chocolate and Cookies & Cream varieties. Now available at retailers nationwide, M&M'S Peanut Butter Ice Cream Cookie Sandwiches come in single serve (3.5 oz.) and 4-packs (14 oz.) to share the joy with others or enjoy for yourself.
