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NEW YORK — Maesa Group has unveiled ENLITE Super Face + Flawless Body, a range of at-home skin treatments and masks.
Maesa said Tuesday that the assortment is an effective yet affordable skin care collection with products formulated to treat targeted areas of the face and body.
The ENLITE line encompasses 20 SKUs grouped into three categories: Super Face Essentials, Super Face Masks + Pads, and Flawless Body, providing daily must-use products and problem/solution based treatments, according to the company.
The “quick fix,” multitasking “hero” products provide immediate results while delivering a sensory experience “that becomes more addictive after each use,” Maesa said. Containing natural and “high tech” ingredients, ENLITE products are formulated with Optishield, the company’s proprietary antioxidant complex, which helps protect against free radicals and environmental aggressors. The cooling, tightening and refreshing benefits of each product leave users feeling energized and awakened, according to the company.
Maesa described ENLITE as inspired by boutique skin care favorites unavailable in a mass retail environment. The collection is positioned as an accessible, modern indie brand at an affordable price point, with names such as Hot Rock Revival, Glow for It and Skin Cardio that convey an active approach to skin care.
ENLITE is available exclusively at CVS Pharmacy and CVS.com, as well as at enlitebeauty.com. Prices range from $12.99 to $22.99.
“We created each of these ‘super hero’ products to be uniquely addictive. You can feel each formula working the minute you put it on, the immediate results factor is key,” commented Renee Ryan, vice president of marketing and product development for Maesa Group. “Each product truly provides a 360-degree sensory experience and delivers on the promise of instant gratification, creating a platform for the new ‘modern’ indie brand — accessible to all, at an affordable price.”
