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HOLMDEL, N.J. — Market Performance Group (MPG) has acquired Wodika Devine, a renowned boutique manufacturers’ representative company.
The acquisition is a natural progression for MPG, which continues to expand its retailer-specific capabilities to drive success at grocery retailers nationwide. Under the leadership of former Wakefern executive Chris Skyers, MPG’s Grocery team now has more than 110 associates dedicated to the grocery channel, offering representation in all categories, deep retailer relationships nationwide, and robust analytical capabilities.
“Our goal at MPG is to curate teams that deeply understand our retail partners’ specific consumers and success requirements,” says chief executive officer George Cleary. “This acquisition solidifies our commitment to delivering top talent and service in this channel. By uniting these two leading teams, we expand their collective reach and unlock greater opportunities for our brand partners.
“We are pleased to add the talent and expertise of Dana Wodika, Dave Devine, and their team. Importantly, they share our passion, drive, and commitment to creating client value through deep operator experience, retailer-dedicated sales teams, and a laser focus on actionable shopper analytics,” he adds.
Like MPG, Wodika Devine has earned a strong reputation for helping brands and manufacturers innovate, operate, and excel, ultimately enhancing the shopping experience. With offices in Southfield and Grand Rapids, MI, Wodika Devine was founded by Dana Wodika and Dave Devine 20 years ago and has long driven success for Food, Beverage, and consumer goods at Meijer and Walgreens. “We are excited to join MPG to continue providing the highest levels of service to our clients, while leveraging MPG’s broader omnichannel capabilities for enhanced support and tailored omnichannel solutions.”
MPG describes itself as a leading end-to-end, strategy & services omnichannel commerce agency that is focused on creating “the best PATH FORWARD — from market strategy to in-market reality.” Its connected commerce solutions drive growth for many of today’s fastest-growing consumer goods manufacturers and retailers. MPG builds and activates strategies that synergistically drive brand sales performance across both eCommerce and Brick & Mortar retailers. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 400+ strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and market insights to create competitive advantage and drive profitable brand growth.
MPG says it offers best-in-class, end-to-end capabilities and integrated solutions for a wide range of strategy and commercialization needs. “These include Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3 PL and FleXforce, for short- or long-term, plug-and-play support for marketing, sales strategy and other capability areas,” the company says. For more information, visit: https://www.marketperformancegroup.com.
