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NEWARK, N.J. – This month, M&M'S has introduced its first-ever rewards program — M&M'S Fun Club — where members can earn points for every M&M'S purchase and redeem them for exclusive prizes, colorful experiences, and giveaways. To celebrate the launch of this sweet rewards program, for a limited time, the M&M'S brand is giving anyone who signs up for the M&M'S Fun Club a chance to win a once-in-a-lifetime prize — a sleepover inside the M&M'S Times Square Store.
This April, one lucky M&M'S Fun Club member and four of their friends will win the ultimate slumber party at M&M'S Times Square store. Inspired by the trend of recreating all the fun of a sleepover with your best friends at any age, the M&M'S store sleepover will feature personalized glamping set-ups and nostalgic sleepover activities. But this is definitely not your average sleepover! The M&M'S Fun Club winner and their friends will also get to hang with a Spokescandy, try an exclusive M&M'S Fun Club flavor mix available only during the sleepover experience, be treated to an after-hours shopping spree, and of course — enjoy some tasty treats featuring an array of M&M'S favorites.
"Our M&M'S fans are some of the most fun, loyal, and creative people, so we created the M&M'S Fun Club to give them a place to enjoy our delicious products, score sweet rewards and prizes, and most importantly, celebrate the power of fun," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "We're delighted to kick-off the M&M'S Fun Club with a one-of-a-kind experience like the M&M'S store sleepover, to give fans a taste of the unique experiences, products, and exciting prizes the brand has in-store."
Fans who sign up for the M&M'S Fun Club at mms.com/fun-club from February 26, 2025, to March 19, 2025 will be entered to win the ultimate night of nostalgic fun with friends. Want to increase your chances? Points earned from free challenges on M&M'S Fun Club, such as completing extended profile questions, or recruiting friends to join can be used towards more entries! See official sweepstakes rules at mms.com/fun-club.
