MedAdvisor Solutions returns to Adheris name

WOBURN, Mass. — MedAdvisor Solutions has returned to its original Adheris name as the patient engagement company looks to build on more than three decades of work with pharmacies and pharmaceutical manufacturers.

The name change took effect immediately and will be rolled out across the company’s branding, materials, and communications in the coming weeks. Adheris will publicly debut the new identity this week at the NACDS Total Store Expo, Booth 2116.

“Adheris is the name that pharmacy partners and pharmaceutical manufacturers have trusted for more than three decades,” said John Ciccio, CEO and managing director. “The rebrand restores the Adheris name, built through decades of putting the patient first and delivering engagement solutions that have the ability to change lives.”

The company said the move aims to reconnect the business with the Adheris name while sharpening its focus on patient engagement and medication adherence.

Adheris has a network that reaches an estimated 170 million U.S. patients and operates THRiV, its proprietary intelligent patient engagement platform. The company also uses precision segmentation and predictive analytics to determine when and how to engage patients throughout their treatment journeys.

According to Adheris, its programs have returned approximately 65% of patients to therapy and generated more than 15.8 million incremental refills for clients in recent years. The company said it plans to build on that scale by expanding its role in helping patients understand, start, and stay on prescribed therapies.

While the name is changing, Adheris said its emphasis on effectiveness, reliability and trust will remain. The company plans to continue investing in solutions that reach patients at key points in their treatment journeys, with more individualized engagement.

Adheris partners with pharmaceutical manufacturers, pharmacies, and other health care organizations on programs spanning patient onboarding and education, medication adherence, and refill support. THRiV continually adapts the patient experience in real time to determine whom to reach, when and how to engage them.

The company is also expanding its capabilities into additional therapeutic areas and engagement channels to broaden the reach of its patient support programs.