ATLANTA—Minute Maid is stepping into the ring with WWE to launch its bold new brand platform, “Bring the Juice.” Minute Maid will become WWE's official juice partner in a multi-year collaboration set to electrify fans across arenas, screens, and store shelves.
Timed with WWE’s new Netflix era of Monday Night Raw, the partnership aims to infuse energy and confidence into consumers' weekly routines — especially Mondays, a day synonymous with sluggish starts. The campaign will leverage WWE’s massive reach and cultural impact to deliver the juice in every sense.
“This partnership allows us to tap into one of the world’s most passionate fanbases and engage Minute Maid lovers — particularly young multicultural consumers — through a culturally relevant entertainment platform,” said Jorge Luzio, head of marketing, Minute Maid Juice Portfolio, The Coca‑Cola Company North America Operating Unit. “There’s a lot of compatibility between our confident brand voices… WWE’s electrifying swagger aligns with our ‘Bring the Juice’ platform, which invites consumers to embrace the vitality within themselves.”
The alliance kicks off with full-throttle activations across WWE’s top events, including WrestleMania® 41 and SummerSlam®, and integrated branding on Raw broadcasts. Fans will also see WWE Superstars featured on limited-edition Minute Maid packaging across select flavors, including Lemonade, Fruit Punch, Blue Raspberry, Berry Punch, and Tropical Punch starting in June.
Highlighting the partnership will be a new campaign film debuting during Raw on April 14 on Netflix will highlight the partnership
“We are excited to partner with The Coca‑Cola Company to name Minute Maid the Official Juice Partner of WWE,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO. “Minute Maid is a trusted family brand with unmatched global reach, and we look forward to collaborating on new and innovative integrations that will resonate with both audiences.”
To further engage fans, Minute Maid will launch a sweepstakes from April 17 to July 13, offering daily chances to win WWE prizes, including a VIP trip to SummerSlam and exclusive merch. Retail activations will also bring WWE Superstars face-to-face with fans at select locations this summer.
As Minute Maid celebrates its 80th anniversary, the “Bring the Juice” platform reaffirms its status as a category leader with a fresh brand voice and youth-focused innovation, including successful launches like Minute Maid Zero Sugar.
“It’s our ‘Real Magic’,” Luzio said, referring to the global Coca‑Cola campaign. “Minute Maid was born as a creative, entrepreneurial brand. Over the last 80 years, we have delivered with a confident and energetic attitude. ‘Bring the Juice’ reconnects us to our roots in a way that’s true to our edge and relevant and appealing to our core consumer target.”
