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NEW YORK — Mission Product Holdings Inc., which offers the Mission Skincare line, has unveiled a new licensing agreement with Major League Baseball Properties.
The company said Monday that the licensing pact involves its Mission Maximum Strength Muscle Rub. The triple-strength pain relief formula is designed to be fast-acting, deep-penetrating and long-lasting. Available in a sport roll-on applicator, the muscle rub has a vanishing scent and is enriched with Arnica extract and 10 vitamins and antioxidants and is paraben- and preservative-free.
Mission Skincare is billed as the first athlete-engineered skin care line.
"I’m excited to see this come together, especially since I’m an integral part of both organizations," commented David Wright, third baseman for the New York Mets and a co-founder of Mission. "Just like stretching after competition or even a workout, caring for muscles is essential to staying in shape and getting in the game to perform the next day."
"Giving our players a recovery product is important," stated Howard Smith, senior vice president of licensing for Major League Baseball. "Our relationship with Mission will give our players additional tools to help protect them as they play and support them as they recover to prepare for the next game."
Mission’s Maximum Strength Muscle Rub is available at such retailers as CVS/pharmacy, Dick’s Sporting Goods and GNC.
"The muscle rub market has lacked innovation for some time now, and we decided it was time to ‘change the game’ again," commented Mission president Josh Shaw. "The Mission Maximum Strength Muscle Rub epitomizes teamwork, consumer input and truly putting the athlete’s needs first. Everything from the Arnica extract to the vanishing-scent menthol, and the roll-on ‘no-mess’ applicator to the travel-friendly sized tube, was deliberately designed for athletes and people who lead active lifestyles and need a superior solution for recovery."
