Park City, UT — Momentous, a leading human performance company that focuses on supplementation and nutrition, today announced the exclusive nationwide launch of its products with The Vitamin Shoppe. Momentous products will be available in over 640 locations of The Vitamin Shoppe and Super Supplements, and online at vitaminshoppe.com. As the brand continues to drive explosive category growth, earning recognition on the Inc. 5000 list as one of America’s fastest-growing privately-held companies for three consecutive years, The Vitamin Shoppe will carry over a dozen Momentous products, including Whey Protein Isolate, Creatine, Longevity, and Collagen, all of which are rigorously third-party tested and NSF-Certified for Sport.
“We’re seeing a fundamental shift in the supplement category, with consumers becoming increasingly discerning about what they buy and holding brands and retailers to higher standards for transparency and formulation,” said Momentous Co-Founder and CEO Jeff Byers. “As we continue to scale and connect with mission-aligned consumers wherever they are in their wellness journey, partnering with one of the most respected retailers in the category was a natural next step. We’re excited to bring our products, and the Momentous standard, to The Vitamin Shoppe shelves in 2026.”
2025 was a year of significant product growth for Momentous, as the brand introduced new products to its established portfolio. New launches included the Women’s Three bundle, designed with Dr Stacy Sims specifically for women’s foundational health and performance; Longevity – one of the most complete and comprehensive science-led formulas for cellular health; and Creatine Chews, edible creatine tablets delivering exactly 1 gram of pure Creapure®, the gold-standard creatine monohydrate. The brand also introduced new flavors and updated formulations of its high-quality plant-based and whey protein isolate powders, as well as Fuel – its science-backed carb and electrolyte drink mix, and a lemon-flavored creatine powder in travel packs.
“With its rigorous quality standards and commitment to transparency, Momentous brings a level of credibility to sports nutrition that our customers are increasingly seeking,” said Muriel Gonzalez, President of The Vitamin Shoppe. “We are excited to be Momentous’s first national retail partner, reinforcing The Vitamin Shoppe’s position as the premier destination for the most innovative, on-trend brands in our industry. As our customers set new health and performance goals for the new year ahead, our partnership with Momentous helps equip them with elite-level nutrition trusted by professional athletes.”
In December, The Vitamin Shoppe unveiled a new store in Cottonwood Heights, Utah, which serves as the Hometown Store for Momentous. The location showcases an enhanced Momentous footprint with a curated selection of exclusive offerings, along with branded accessories.
